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Apple opens iTunes donations for 'City of Hope' cancer charity, moves beyond natural disaster relief

For the month of October, Breast Cancer Awareness Month, Apple will be accepting donations through iTunes to go to the City of Hope charity, a research and treatment center for life-threatening diseases.




As noted by TechCrunch, Apple has activated the iTunes donations system, available on iOS, Mac and Windows, to route gifts to City of Hope through October. This is the first time Apple has opened donations beyond natural disaster aid.

City of Hope provides research and treatment for a variety of illnesses, including cancer and diabetes, and is one of 41 comprehensive cancer centers in the U.S. The organization runs a hospital in Duarte, Calif., as well as community clinics in Southern California and is a founding member of the National Comprehensive Cancer Network.

In the past, Apple has used the iTunes donations system to aid victims of natural disasters like the Typhoon Haiyan in 2012 and Superstorm Sandy that same year. Prior to that, Apple accepted donations for Japan's deadly earthquake and resulting tsunami in 2011, as well as earthquakes that hit Haiti in 2010.

Those interested in giving can visit the dedicated iTunes donations page. Apple is accepting donation of $5, $10, $25, $50, $100 and $200.