Under Armour buys MyFitnessPal for $475M, SwiftKey update adds predictive emojis to iOS 8 keyboard

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Popular health tracking service and iOS app MyFitnessPal has been acquired by clothing maker Under Armour for nearly a half-billion dollars, while iOS 8 custom keyboard SwiftKey has added predictive emoji entry, and WhatsApp Messenger has been updated with a new quick camera button.

Under Armour buys MyFitnessPal, Endomondo

Under Armour announced this week that it has acquired San Francisco-based MyFitnessPal for $475 million. The health and nutrition service, which has a widely used iOS application, boasts more than 80 million registered users.

The acquisition brings MyFitnessPal into Under Armour's existing lineup of mobile applications, including the MapMyFitness product. The company also revealed this week that it has acquired open fitness tracking platform Endomondo, also an iOS app, for $85 million.

As of Thursday, MyFitnessPal's "Calorie Counter & Diet Tracker" application is the No. 1 free download in the Health & Fitness section on the iPhone App Store. Under Armor's Map My Run application ranks in 10th place.

"Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles," said Kevin Plank, chairman and CEO of Under Armour.

SwiftKey for iOS 8 adds predictive emoji support

SwiftKey Keyboard, the popular third-party text entry tool for iOS 8, was updated Thursday with more than 800 emoji choices. The predictive keyboard can also learn emoji entry and automatically enter it, just like with traditional words.

Version 1.2 also adds SwiftKey Flow for iPad, allowing users to type by swiping from letter to letter. Users can also accompany each tap of a key with a click noise if they choose.

The update also includes 11 new languages: Bulgarian, Croatian, Greek, Hinglish, Icelandic, Indonesian, Latvian, Russian, Serbian, Slovak, and Turkish.

Finally, the latest SwiftKey software also includes general bug fixes and layout improvements.

WhatsApp gains quick camera button, Dynamic Type support

Popular Facebook-owned messenger WhatsApp was also updated this week to add a quick camera button in chat. The new feature lets users quickly choose a recent camera roll photo to send.

The WhatsApp Messenger update also adds support for Dynamic Type variable font sizes built in to iOS. Customizable font sizes can be seen throughout the app thanks to the new update.


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