15M Americans say they'll buy an Apple Watch, Reuters poll finds
AppleInsider Staff
Apple could sell as many as 15 million Apple Watches this year, new survey data suggests, as some 6 percent of U.S. adults — Â mostly men — Â say they plan to purchase one of the new wrist-worn devices.
Of those surveyed, interest was highest among adults in their 30s, according to Reuters. Some 13 percent of that group intends to buy a Watch, compared to 10 percent for consumers between 18 and 29 years of age.
The latter cohort was more interested in the gadget overall, however, and 53 percent of those trumpeted the Watch's "cool factor." The data was collected from an online poll of 1,829 individuals between April 8 and 14.
Apple's new wearable appears to be more popular among men than women, as 9 percent of the former have purchase intent versus just 4 percent of the latter.
Additionally, 15 percent of respondents who own an iPhone intend to buy an Apple Watch. The Watch would drive 8 percent of those who currently use a different handset to consider switching.
There is no word yet on how many Watches Apple sold during launch weekend, though most estimates place the number at around 1 million.
David Schloss
Amber Neely
William Gallagher
Malcolm Owen
Mike Wuerthele and Malcolm Owen
