Former Apple exec Scott Forstall talks Broadway in rare interview
After years out of the public eye, former iPhone software chief Scott Forstall is back in the spotlight with a new interview that touches on life after Apple, as a Broadway producer.
Forstall was brought on as a co-producer of "Fun Home" — Â which he announced on Twitter last month — Â after meeting Broadway producer Carole Shorenstein Hays at a birthday party for Metallica drummer Lars Ulrich, according to the Wall Street Journal. After Hays passed him the script for Fun Home, Forstall said he identified with the story and cut a check.
"It's about a real family with real love and real tragedy," he told the paper. "The family is so different than mine, but it still resonated."
In addition to providing financial support, Forstall has been heavily involved in the play's marketing. He worked on search engine optimization campaigns with ad agency SpotCo, and used his connections to involve several Silicon Valley firms, including Snapchat, Yelp, Uber, and Spotify.
The interview did diverge momentarily to ask Forstall about his departure from Apple following the Apple Maps debut fiasco, a subject on which he was politely respectful.
Forstall said he is "so proud of the thousands of people I worked with [at Apple] and with whom I remain friends. I am delighted that they continue to turn out great and beloved products."