In an unusual move, streaming music service Tidal is extending the free trials of some listeners by 30 days so they can hear the updated version of Kanye West's rap album The Life of Pablo.
People who signed up for a recent trial are getting notifications via email, The Verge said on Wednesday. The messages explain that people can hear things like the new version of "Wolves," and "Fade," which Tidal claims is a track previously absent from the album but has actually been around since the beginning.
The record has also been updated in other ways though, some examples being changes to "Famous," and the addition of "Frank's Track," previously just the outro of "Wolves."
The Life of Pablo remains a Tidal exclusive, unavailable on services like Apple Music or Spotify. It was first launched on Feb. 14, and its exclusivity briefly caused the Tidal iOS app to soar to the top of App Store download charts. At the moment, Tidal is fifth on the list of the highest-grossing iPhone apps.
Tidal has otherwise struggled to grow its subscriber base, despite a number of exclusives. Aside from these, the service's main selling points are better royalty payments to artists and a $19.99 "HiFi" plan with lossless audio. The standard $9.99 tier offers streaming at either 96 or 320 kilobits per second.