Official 'Apple Events' app launches on tvOS App Store ahead of 'Let us loop you in' event

Apple Events for tvOS is a free download, found in the tvOS App Store's "News" category. In addition to streaming live events, it also offers on-demand access to Apple's previous keynotes.

The launch of Apple Events on the App Store is a change for the company, as previously the app would automatically appear on second- and third-generation Apple TV units before a media event. Those devices, however, lack a dedicated App Store, making it impossible for users to opt in and download the app.

Apple first announced a week ago that its March 21 event will be streamed live to Apple TV, Mac, iPhone, iPad and Windows PCs. As with previous keynotes, the presentation will be transmitted via Apple's HTTP Live Streaming technology.

The presentation, entitled "Let us loop you in," is widely expected to be headlined by a new 4-inch iPhone with A9 processor and support for Apple Pay. It's rumored to be called the "iPhone SE."

The company is also expected to unveil a new 9.7-inch iPad with Smart Connector, quad-speaker array and A9X processor. Rumors have suggested it will be named the iPad Pro, just like its larger 12.9-inch variant.

Apple's presentation is also expected to mark the debut new bands debut for the wearable Apple Watch. The company also has new MacBooks in the works that could launch at such a media event, as Apple's notebooks are due for upgrades to Intel's latest processors.

For an in-depth look at what to expect, see AppleInsider's comprehensive rumor roundup.