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Dreezy's debut full-length to launch as one-week Apple Music exclusive

The first full-length album by up-and-coming rapper Dreezy, No Hard Feelings, will launch as a temporary Apple Music exclusive on July 15, according to Interscope Records.




The exclusivity will run one week, and further limit listening to the U.S., Interscope said. The album features guests like Jeremih, Gucci Mane, and T-Pain. A single, "Close to You," was premiered on Beats 1 radio last week.

Once the week is up the album will become "widely available," the label noted. Presumably this refers not just to foreign Apple Music subscribers, but customers of other streaming services like Spotify and Tidal, and various download stores.

Apple has often used exclusivity deals to pull listeners into Apple Music, such as the Drake album Views. Most such deals are short-term, given the difficulty of turning profits in the modern record industry.

There are some albums that can only be streamed through Apple however, most notably Dr. Dre's The Chronic and Taylor Swift's 1989.