Apple debuts new 'Shot on iPhone' ad featuring Maya Angelou
Apple has debuted a single new 'Shot on iPhone' ad, with the latest addition focusing on equality, featuring a voiceover from poet and author Maya Angelou.
The new ad is a minute long, and is included in Apple's olympic games campaign. The video utilizes a series of 18 photos and videos, and is overlayed by Maya Angelou reading most of her "Human Family" poetic composition.
The "Shot on iPhone" advertising campaign uses video clips and photos from actual users of the iPhone, and generally has an accompanying soundtrack generally from Apple Music — with Thursday's ad being a notable exception. Spots from the campaign have shown up on TV, on billboards and around the web, each advertising the iPhone's ability to capture high quality images without add-on peripherals or software.
Maya Angelou is an American author, born in April of 1928. She served on two presidential committees, is a 2011 Presidential Award of Freedom awardee, and received the National Medal of Arts in 2000. Steve Jobs reportedly courted Angelou for the voiceover on the "Think Different" television advertisement in 1997, that was ultimately narrated by Richard Dreyfuss. Angelou died on May 28, 2014.
The previous advertisements in the ad series prior to Thursday's additions featured the iPhone camera color gamut, and the slow motion features implemented into the iOS photo application.