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Early Macs, 'Think Different' posters headline auction by shuttered Apple vendor Tekserve

After Monday's closure of the New York City Tekserve retail and service location, nearly the entire array of Apple collectibles accumulated over two decades by the company will be sold in a live auction, with online bidding underway.

Highlights of the auction are the vaunted Tekserve Coca-Cola machine, a wide array of Apple and NeXT computers, the contents of the vintage radio wall, individual early-run "Think Different" posters, and the Mac museum that the store has had on display as one item.

Roland Auctioneers & Valuers of New York are selling the collection. Preview dates for the sale are Aug. 20 and 22. A full catalog is not yet available, but an online preview is ongoing.

The Tekserve retail location in New York City was a long-running Apple service shop, and magnet for enthusiasts for 29 years. Tekserve obtained Apple repair certification in 1993, and was located at 119 West 23rd St. in the Flatiron District for the last 14 years.

"We love our customers, and we love what we do," CEO Jerry Gepner said when the closure was announced. "But there comes a point where that doesn't make sense anymore, as much as we love it."

The retail store closed on Aug. 15. Corporate sales and support aspects of the company will remain open. About 70 employees have lost their jobs.