For 2016, Apple joined forces with Nike to build a special version of its next-generation Apple Watch Series 2 with custom bands and a built-in app called Nike+ Run Club, software designed to motivate, guide and create personalized workout plans for athletes. AppleInsider unboxes the device that launched on Friday.
9 Comments
I am the opposite of an athlete in every imaginable way, but I like the looks of this watch and band.
Looking at the reviews for the run club app it appears that Nike have a complete dud on its hands. Not tracking runs, slow response and data loss. Oops.
I've got mine. Love it. Don't much care for the app, but the band is great, and was the main reason I bought it instead of the regular W.
As a health and fitness tracker the original Apple Watch was a dud because, although it had great potential, it was designed by geeks with the help and advice of health care professionals -- and neither them understand athletics and fitness.
The second iteration (particularly Watch OS3), was a vast improvement -- not because they teamed with Nike, nor because they added GPS & water proofing (both of which did more for marketing than functionality),-- but because they opened up the watch's heart rate monitor to third party apps. Apple's own activity tracker is not bad, but it fails to provide much of the information that dedicated fitness trackers have provided on smart phones and GPS watches for years. (BTW, the original watch always had GPS, you just had to carry your phone with you -- which most runners do anyway).
It is good that they partnered with an athletics oriented company. But Nike was a poor choice: Nike has lost their mojo as they shifted from high-end athletics to a consumer grade clothing manufacturer. I know of no serious athletes who use Nike products (unless they're being paid to do so) -- and particularly no runners who track or monitor their runs using Nike products. Most runners use Smart Phone apps (often combined with chest straps for heart rate) or Garmin watches and similar products from FitBit, etc...
For myself, I am waiting for the third party apps to start taking advantage of the new, more open architecture of the Watch OS3 to make their Apple Watch apps as good as their IPhone apps.