Mikey Campbell
Samsung is looking to close the book on last year's Galaxy Note 7 debacle with a press conference on Sunday, at which the company intends to reveal results of multiple investigations into the smartphone explosions.
Along with its own findings, Samsung will present results from "expert organizations" that conducted independent analysis of the Note 7 fires, the South Korean tech giant said in a statement on Thursday.
"Samsung Electronics, as well as independent expert organizations who conducted their own investigation into various aspects of the Galaxy Note 7 incidents, will share their findings," the statement reads, as reported by The Verge. "Samsung will discuss the findings of the investigations and unveil new measures Samsung has implemented in response to the incidents."
Referred to as the "Note 7 issue" by Samsung, problems of exploding or combusting handsets first surfaced shortly after the phablet device launched in August. Incidents were initially limited to South Korea, but the problem soon spread to international launch countries. Mainstream media outlets took notice when dozens of Note 7 fires cropped up in the U.S.
The ongoing issue prompted Samsung to halt shipments in late August, later deciding to activate a voluntary global recall of some 2.5 million devices. Samsung attempted a quick fix and issued replacement hardware, but those units suffered from the same defect.
Galaxy Note 7 sales were officially halted on Oct. 10, with Samsung announcing a permanent discontinuation of the line a day later.
The company publicly apologized for the apparent quality issues, at one point taking out a full-page ad in major news outlets like the New York Times, Wall Street Journal and Washington Post. Note 7 was the first topic discussed during Samsung's keynote address at CES earlier this month.
A report earlier this week claimed Samsung in its investigation was able to reproduce the device fires experienced by consumers last year, and plans to officially announce the Note 7's battery was to blame for the incidents. That same report pegged Jan. 23 as a likely date for the press conference.
Samsung's press conference will be streamed live, with an English version available at Samsung.com.
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23 Comments
They can blame it all on the CEO, fire him and then install a new puppet regime.
Why not tell your users now? They at least deserve that.
Sammy set a date like it's a keynote or something.
#bombgate
#HYPE
Well if you do it on a Sunday it won't be as big of news as if they did it during the week. I think this is on purpose...
The cause of the fire was supposedly a battery without enough clearance, so any impact was really bad. It makes you wonder if the devices with high impact protective cases still had problems...
If so, which ones prevented the devices bursting in flames. It would be a great marketing talking point for those case manufacturers.
"If you you are worried about your phone exploding right next to your groin, buy xzy brand."
More like "Samsung to heavily gloss over company-wide failure to oversee key product in key market."