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Apple's Tim Cook says iPhone 8 & Apple Watch Series 3 seeing localized sellouts

Apple is seeing localized sellouts of the iPhone 8 and Apple Watch Series 3 on launch day, though units may still be available, Apple CEO Tim Cook said in a TV interview.

"I am thrilled," Cook told CNBC. "Here's what we're seeing right now. The watch with LTE — the Series 3 Watch — we are sold out in so many places around the world. And we're working really hard to meet demand. We've sold out of iPhone 8 and 8 Plus in some stores, but we've got good supply there. You can see what's going on here this morning — - I couldn't be happier."

While there have still been significant lineups at some stores, some other reports have pointed to low numbers in places like Sydney and even New York City. Many people are believed to be waiting for the iPhone X, shipping Nov. 3, despite the cheapest model starting at $999 before any accessories or AppleCare+.

Cook was also asked about LTE connection problems encountered by reviewers testing the Series 3.

"The issue is very minor, it will be fixed in a software update," Cook replied. "It has to do with the handoff between Wi-Fi and cellular, and we'll fix that. It only happens in a rare number of cases. I've been using it for quite a while and it works great. So we're very happy about it."

U.S. online shipments of the iPhone 8 and 8 Plus are seeing delays, but some configurations of the 8 Plus can be delivered as soon as next week, suggesting that demand isn't as high as with some past launches. LTE-equipped versions of the Apple Watch Series 3 may ship as late as mid-October.



44 Comments

lkrupp 19 Years · 10521 comments

He’s lying of course. The watch has already been declared a DOA failure. Or so it is said.

bdkennedy1002 12 Years · 540 comments

He's trying to keep the stock prices from tanking.

ben20 9 Years · 126 comments

In his dreams, this is a boring phone and everybody wants iPhone X. 

tkell31 11 Years · 214 comments

Has Cook ever not been thrilled about something? Well when it comes to Apple not politics or something else. Realistically speaking a 30+% drop in the stock prices is coming just like in 12 and 15. Is this it or does it have one more new high in it? I was thinking it would drop after guidance for the next quarter came out (which I assume will be extremely strong) and people realized it had made another top. Thought it would hit 175-180 before the drop, but maybe 165 was the top this time. Constructive opinions or thoughts?

sirlance99 11 Years · 1301 comments

You can still get any variation where I am.