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Apple to open first Austrian store in Vienna on Feb. 24

Photo courtesy AppleInsider reader Roy.

The first-ever Apple store in Austria will open on Vienna's Kaerntner Strasse on Saturday, Feb. 24 at 9:30 a.m. local time, the company has announced.

A photo shared by AppleInsider reader Roy shows the shop's facade decorated in custom patterns, including a unique version of the Apple logo. Notably, the western exterior of the building has been lined with benches and trees, encouraging passers-by to rest.

Rumors of a Kaerntner store date back to August 2016. The location was formerly home to an Esprit clothing outlet, but that company is said to have been forced out by the high cost of real estate on the street, known as a high-traffic shopping district.

Apple's foray will normally be open from 10 a.m. to 8 p.m. Monday through Friday, and from 9:30 a.m. to 6 p.m. on Saturdays. The shop will shut down completely on Sundays.

The company just recently opened its first South Korean store, looking to divert sales from local electronics giants Samsung and LG.