Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Apple in talks to open first Israeli store in country's tallest building, report says

Apple is reportedly in talks to open a retail store in Sarona Tower, Israel's tallest skyscraper. | Source: Globes

Last updated

Apple is reportedly in talks with an Israeli retail property group to bring its company-owned brick-and-mortar stores to the country, the latest in an effort to open consumer hubs in the world's major metropolitan centers.

According to Yediot Achronot, Apple is in discussions to partner with real estate and holdings firm Azrieli Group on its first retail store in Israel. Talks between the two parties have been ongoing for "several" months, including a recent meeting at an exhibition in Las Vegas, but a deal has yet to be signed.

If negotiations are fruitful, Apple will open an outlet at the foot of Sarona Tower in Tel-Aviv, a space Azrieli originally intended to develop as a luxury mall, the report said. Sarona is no stranger to U.S. multinationals, as the upper floors of Israel's tallest building host the offices Silicon Valley tech giants Amazon and Facebook.

Though Apple products are available in the country through Apple Authorized Reseller iDigital, Israel has never had an Apple-owned store, meaning the country has done without amenities such as on-site repairs through the Genius Bar and Today at Apple educational sessions.

iDigital is owned by Pitango Venture Capital, which counts Nechemia (Chemi) Peres, son of former Israeli President Shimon Peres, as a managing general partner. iDigital operates retail stores in Tel Aviv's Ramat Aviv Mall, Tel Aviv Dizengoff Center, Haifa's Grand Canyon Mall, and Cinema City in Rishon LeZion.

Interestingly, the mall will supposedly be "unmanned." Given Sarona's existing list of tenants, Azrieli has reportedly decided to turn the space into an electronics center, similar to advanced technology malls that exist in Asia. The Apple store is expected to be the main attraction.

If true, the move would be out of character for Apple, a company that typically selects heavily trafficked retail malls or shopping destinations as homes for its international outlets.

Apple currently operates multiple offices in Israel, including research and development centers in Ra'anana and Haifa, as well as a facility in Herzliya acquired through the purchase of flash memory firm Anobit in 2011.



17 Comments

radarthekat 12 Years · 3904 comments

No political comments, please.  That includes antisemitic jabs or rants, of which I just deleted one (somebody’s first post ever and it had to be that).  

racerhomie3 7 Years · 1264 comments

Apple , please open a store in India ,Sri Lanka & Bangladesh.
These countries are a large market & and have rich economic zones too.

sirozha 15 Years · 801 comments

How about an immediate and permanent ban on the username and IP address for anyone who makes an anti-Semitic or anti-Israel post? Appealing to the good senses of anti-Semites is hardly an effective tool. 

MacPro 18 Years · 19845 comments

sirozha said:
How about an immediate and permanent ban on the username and IP address for anyone who makes an anti-Semitic or anti-Israel post? Appealing to the good senses of anti-Semites is hardly an effective tool. 

 Or anything objectionable to a normal person, no need to be specific on the target of these idiots.  

Hats off to the mods on AI for keeping this site free of moronic posts. 

boogerman2000 16 Years · 416 comments

If I were to voice my opinions on, or criticize America's gun control policy, would that be considered anti-American? Israeli's policies are in fact quite objectional. Anti-semite ?

No political comments, please.  That includes antisemitic jabs or rants, of which I just deleted one (somebody’s first post ever and it had to be that).