New iPad Pro ad spot shows off Magic Keyboard

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The Magic Keyboard for iPad Pro is starting to arrive in users' hands on Monday, and Apple has released a new ad spot to show it off.

The latest iPad Pro created a lot of buzz, not about its own hardware specs or even LiDAR camera, but the Magic Keyboard that was announced alongside it. The latest iPad Pro accessory uses cantilever hinges to make the iPad Pro float above the keyboard and trackpad.

Apple released an ad spot aptly named "Float" to show us just that.

The video features a hummingbird examining the iPad Pro and Magic Keyboard as it opens and closes, showing off its camera system and backlit keyboard. This whimsical ad shows the versatility the new Magic Keyboard can offer in the usual Apple way.

The iPad Pro attaches to the Magic Keyboard via its built in magnets and Smart connector, and is powered by the iPad. The hinge has a dedicated charging port to keep from dangling a cable from the side of the iPad when you want to keep it charged. The Magic Keyboard works with both the 2018 and 2020 models of iPad Pro.

The Magic Keyboard was made available for purchase alongside the iPhone SE, and costs $299 for the 11-inch version. The 12.9-inch version retails for $349. Adorama, Amazon and B&H Photo.

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