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Apple takes Prepear logo trademark fight to Canada

Apple is continuing its efforts to force meal planner app Prepear to change its logo by expanding the fight beyond the United States, with the iPhone maker now going after the company's trademark filing in Canada.

In early August, Prepear became the subject of ire for Apple's legal team, with the iPhone maker objecting to a trademark application for a fruit-based logo, one of a pear that it considered was too close to Apple's own. In an update over the logo threat, Prepear revealed Apple wasn't just going after the trademark application in the United States, but was going to do the same thing in a second country.

According to Prepear, iPhone in Canada reports, the app's attorneys told the company "not only would Apple be continuing their opposition to our logo" but that it had also "taken additional steps in preventing our logo from being registered as a trademark by filing an additional opposition against our trademark in Canada."

Prepear insists "this will increase the cost of the defense of our logo, and is a clear sign that Apple is doubling down on their fight against all fruit." Company founders also attempted to contact Apple's PR team about the "bullying behavior," but received no response.

"This is not just Apple's lawyers being lawyers, it appears that the organization at Apple stands behind its lawyers," a blog post from the company reads. "As is the case in all bullying, silence about the behavior of the bully is the same thing as support."

The small five-person Prepear team has already had to deal with "many thousands of dollars" in costs, which forced the layoff of one employee from its roster.

Shortly after the initial story was reported, a petition demanding Apple drops the lawsuit quickly gained over 9.000 supporters. Two weeks later, the same petition has swelled to approximately 220,000 signatories.



26 Comments

elijahg 18 Years · 2842 comments

Has anyone at Apple PR heard about negative publicity?

melodyof1974 15 Years · 114 comments

elijahg said:
Has anyone at Apple PR heard about negative publicity?

I agree. Normally I side with Apple, but this is ridiculous. Prepear's logo looks more like an avocado with a leaf than a pear. 

Rayz2016 8 Years · 6957 comments

Mmm. 

I was going to write that one is the outline of a pear, the other’s a filled-in Apple. Not a chance, Cupertino. 

But looking at them side by side … I can see what the fuss is about. Most odd. 

Still, I don’t think anyone is going to mistake one for the other. 

command_f 14 Years · 428 comments

I must be missing something:
One is an apple, one is a pear
One has a stalk, one doesn't,
One has a bite out of it, the other doesn't
One has a leaf above it, the other has a leaf beside it

We have a saying in the UK that you can't compare apples and pears (or indeed oranges)...

Xed 4 Years · 2896 comments

elijahg said:
Has anyone at Apple PR heard about negative publicity?

Maybe Apple is actively being a dick, but from what I gather with trademark law is that you need to both use it and defend it. It doesn't mean you need to win a lawsuit and you can settle out of court on the issue, but if they didn't defend it, then another entity down that is blatantly infringing could use this logo against Apple. Maybe none of that is correct, but that's what I've gathered from the various Apple trademark issues over the decades.