Must-have deal: new iPad Air 4 drops to $559 ($40 off) for limited time

New iPad Air 4 price

Update on Oct. 28: The popular deal has ended at B&H.

Apple deals are hitting a fever pitch as retailers issue aggressive price drops on even brand-new hardware heading into Black Friday.

Save $40 instantly on Apple's new iPad Air 4, with the 64GB Wi-Fi model dropping to $559 in the popular new green color, a record low at B&H Photo. Amazon started the price war on the brand-new iPad Air, but quickly sold out, with units back to MSRP.

According to B&H, inventory is coming soon and limited quantities are available at the discounted price so it's best to secure your spot in line now.

If you'd prefer the tablet in Rose Gold, Walmart is also running a $40 off promo on the 64GB Wi-Fi Air. See how these deals stack up to other retailers in our iPad Air 4 Price Guide.

Additional Apple deals

AppleInsider and Apple authorized resellers are also running additional exclusive deals on hardware that will not only deliver the lowest prices on many of the items, but also throw in bonus discounts on protection plans, software and more. Here are some of the offers:

• 16" MacBook Pro prices drop, plus AppleCare discount
• Apple AirPods Pro drop to $199 during month-end sale
• Get a 10% cash bonus when you sell your iPhone
• iMac inventory becoming scarce, save up to $2,260 before holiday rush
• Enter to win a free iPhone 12, plus 3 Speck cases