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H. Moser & Cie sends up Apple Watch with $30,800 mechanical clone

Swiss watchmaker H. Moser & Cie has debuted a $30,800 followup to its original Apple Watch clone, dubbed the Swiss Alp Watch "Final Upgrade."

Like the original, the new Swiss Alp Watch is a mechanical timepiece crafted in a way to mimic — and satirize — Apple's digital smartwatch. It features a similar rectangular design, curved edges, and a crown on the side. The Swiss Alp Watch Final Upgrade does, however, feature a few new touches.

Under the hood, the Swiss Alp Watch Final Upgrade is fully mechanical and features the watchmaker's own hand-wound Calibre HMC 324 with a 96-hour power reserve. Its case is DLC-treated stainless steel.

To mimic the OLED display of an Apple Watch, the watchmaker has coated the dial in Vantablack — the darkest artificial substance ever made that absorbs up to 99.6% of visible light. There's also a seconds display that apes the watchOS and iOS loading symbol but is fully mechanical. H. Moser & Cie used a series of apertures with a small seconds disc painted in a white gradient to achieve the look.

Credit: H. Moser & Cie Credit: H. Moser & Cie

As with the original Swiss Alp Watch, the Final Upgrade is meant to poke fun at Apple and smartwatches.

"No updates required, no lousy autonomy, no unnecessary features, no annoying notifications, just the only reminder you ever really need: To disconnect from all the noise and cherish each and every moment," the watchmaker's description reads.

Credit: H. Moser & Cie Credit: H. Moser & Cie

H. Moser & Cie Swiss says that only 50 pieces will be produced, and each will be priced at $30,800.



19 Comments

bakerzdosen 16 Years · 185 comments

If it gets down to $299 on a Black Friday sale, count me in.

Xed 4 Years · 2896 comments

"Do you love the look of the Apple Watch but hate all those annoying features, like helping save your life in an emergency? Well do we have the watch for you… and it only 100x more expensive."

StrangeDays 8 Years · 12986 comments

But but but it will be obsolete the moment Apple changes its form factor!

iadlib 14 Years · 117 comments

Oh the stupidity 😂 this makes the gold Apple Watch that cost $10K seem rational!

spheric 9 Years · 2705 comments

That's lovely. I'd wear it, if I had the change to spare.