Apple changes Eddy Cue's job title to focus on the company's services

Apple has made a small change to Senior Vice President Eddy Cue's job title to place more of an emphasis on the company's current portfolio of services, rather than older software.

Cue's official title is now "Senior Vice President of Services," as opposed to SVP of Internet Software and Services. Additionally, Cue's description on the page has been updated to focus more on newer services like Apple TV+ and Apple Music while getting rid of older software like iTunes.

The small tweak to the Apple leadership webpage was first spotted by 9to5Mac. Cue's new job description focuses on the company's services.

Eddy oversees the full range of Apple's services including Apple Music, Apple News, Apple Podcasts, the Apple TV app, and Apple TV+, as well as Apple Pay, Apple Card, Maps, Search Ads, Apple's iCloud services, and Apple's productivity and creativity apps. Eddy's team has an excellent track record of building and strengthening world-class services that meet and exceed the high expectations of Apple's customers, and offer creators and storytellers the opportunity to bring their creative visions to people around the world.

The previous job description is now gone from the webpage.

Eddy oversees Apple's industry-leading content stores, including the iTunes Store and Apple Music, as well as Apple Pay, Maps, Search Ads, Apple's innovative iCloud services, and Apple's productivity and creativity apps. Eddy also leads the newly created team responsible for developing all aspects of Apple's worldwide video programming. Eddy's team has an excellent track record of building and strengthening online services to meet and exceed the high expectations of Apple's customers.

Cue first joined Apple in 1989 and has worked for years as the company's head of software and services. Back in 2018, a profile of the executive suggested that his responsibilities were causing him to be overextended.

Apple's services have become an integral part of the company's overall business model, with some analysts believing it could eventually become Apple's primary growth driver.

During its last earnings call, Apple reported that its services segment broke quarterly records with revenue of $17.5 billion, representing 33% year-over-year growth. However, Apple executives characterized that growth as an anomaly. While they expect strong results going forward, they believe it'll be at a more average rate.