William Gallagher
China's Tencent Music Entertainment Group says it has signed a deal to distribute its artists worldwide through Apple Music, though details are sparse.
Apple Music's reported 90 million track catalog may be about to expand greatly with the addition more Chinese music. As of November 2021, artists who are with a specific Tencent Music Entertainment Group's TME Music Cloud will be able to distribute their music via Apple's service.
"Bringing TME's premium music content from Chinese labels and creators to Apple Music users worldwide, will enable music lovers to explore China's unique music culture and genres," said the company in a statement, "further enhancing the global discovery of Chinese music and assisting in the international development of Chinese musicians."
Beyond describing how TME "attracts hundreds of thousands of Chinese musicians," no figures for the deal or the TME Music Cloud have been revealed. However, at the same time, the company announced its Q3 2021 earnings, and described making "meaningful strides to build and expand our capability in music creation, discovery, promotion and monetization."
On this topic, the press release about Apple Music adds that, "TME Music Cloud will also adopt content self-management... settlement of royalties... and music data insights." TME is therefore intending to act as a record label, which suggests that the new artists added to Apple Music will chiefly be ones who are not yet represented by one.
Apple Music itself has recently expanded into being available on Playstation 5.
Charles Martin
Malcolm Owen
Andrew O'Hara
6 Comments
Um, no thanks.
Rather than opening up Chinese music to the world, I wonder how much this will open AppleMusic up to Chinese listeners and further expand Apple's ecosystem and support its product lines -- mostly iPhone, Airpods and AppleWatch with a minor boost to MacBooks and AppleTV(+)
But, isn't it Tencent the parent company of that notorious game company suing Apple? Something is going on!