Andrew Orr
According to a recent consumer poll, Apple has the highest level of "stickiness" among smartwatch brands, and almost 80% of iPhone owners have one.
Today's release of new research by Counterpoint Research emphasizes the success of the Apple Watch. According to the study, an Apple Watch is used by approximately 80% of iPhone owners who wear a smartwatch. In comparison, 71% of Android users who buy a smartwatch also own a Pixel Watch, making them more devoted to the Pixel Watch.
The survey lists the top smartwatch features, as rated by users, including messaging and calling, health and activity tracking, and notification access. While younger users prefer notification and messaging services, older wristwatch owners emphasize health more.
More than 70% of consumers are "very satisfied" with their Apple Watch thanks to these features, according to Apple. Eighty-two percent of respondents said they wear their Apple Watch every day.
"Our consumer research survey supports a general premise of ours - consumers generally purchase their devices as part of a broader ecosystem of devices and operating systems," said Research Analyst Matthew Orf. "Apple and iOS dominate the US smartphone market, and iPhone users are more likely to adopt other Apple products due to their superior interoperability."
According to Counterpoint's poll, 59% of participants bought their smartwatch during the last year, 50% indicated they planned to buy a new model within the following year, and 16% said they intended to upgrade within the next two years. As for their future wristwatch, 77% of respondents said they plan to get an Apple Watch.
"The share of respondents willing to pay $500 or more for their next smartwatch was double the share of those who stated they spent $500 or more on their current smartwatch, suggesting rising ASPs for the segment," the report concludes.
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19 Comments
Yes, very satisfied with my Series 4. Helped me get more fit, notifications are nice, live seeing weather information at the flick of a wrist, Apple Pay is great, playing podcasts & music from it is game changer, and battery life is still good after 4 years.
Thinking about getting this Fall's models, but we will see.
Originally had a Series 2. Before getting one my wife asked why did I need one and I remember saying I don’t, but it would become one of those things that simply gets integrated into routine and before you know it, it’s something you use all of the time. She replied with, fine. I want one too. Flash forward to the release of the series 7; it carved out a huge space in our lives that we both upgraded from the aluminum to the steel. One of the many things I appreciate about the watch is the ability for me to not have my phone with me at all times. Working out, it’s just my watch and AirPods. One the golf course having a round of party golf, it provides me my yardage, scorecard, ability to play music, and buy rounds off of the drink cart; all while never pulling out my phone. Apple truly did nail the why and how one would use a device on your wrist.
The best part of using my Apple Watch is able to listen to Apple Music with AirPod while vacuuming the house with sweat pants minus 20 lbs iPhone 14 Pro Max in my pocket. And controlling the volume of music from the Apple Watch with any Bluetooth Speaker connected to my iPhone 14 Pro Max in a separated room while washing dishes in the kitchen. And notify me when my heart beat is 120 BPM due to being drunk. Love it.
Love everything about my series 8 Apple 41 mm Watch. I haven’t worn regular watch in 30 years but when I saw all the features of apple watch, I couldn’t resist to try it! I fell in love with it. I have access to practically everything on my iPhone. Don’t even have to carry it with me. I can have incoming & outgoing calls, listen to my music, know the weather right off the bat, GPS, take photos using my camera remote, know the daily steps & miles I do, my sleeping habits, all health sensors, messages & best of all my Ring Door security alert that shows me who’s at my door. I’m excited to see how the Crash Detection & Emergency Feature really works. This is really the Best Watch to have.