Chipolo announces 'Perfectly Imperfect' campaign

Chipolo is offering 10,000 limited edition Card Spot trackers for its "Perfectly Imperfect" campaign, which highlights how imperfections are what make us unique.

CES is underway and while many companies are announcing new products, Chipolo is leaning a different direction with sustainability in mind. The collection of limited edition Chipolo Card Spots have a small defect on one side and the text "Perfectly Imperfect" on the other.

Despite the use of imperfect materials, the Card Spots have full functionality. The campaign wants to point out that having something that works with limited waste is more important than the pursuit of perfection.

"Chipolo is excited to introduce the 'Perfectly Imperfect' limited series of CARD Spot trackers, as it's another testament to our dedication to create products that make our lives easier — both physically, through functionality and mentally, by helping to bring people peace of mind," said Primoz Zelensek, Co-founder and CEO at Chipolo. "Through this campaign, we want to inspire a shift in perspective, encouraging people to embrace their imperfections and recognize the real beauty in what makes each of us irreplaceable."

The "Perfectly Imperfect" engraving was created by a female-owned design studio based in Slovenia. It looks as if it were written with marker to support the goals of the campaign, like friendliness and openness.

Chipolo has partnered with The Global Mental Health Peer Network, Hilfsgemeinschaft der Blinden und Sehschwachen Osterreichs, and VDC Zasavje. For every "Perfectly Imperfect" Chipolo sold, $1 will be donated to support the missions of these three non-profit organizations.

The Chipolo Card Spot works with Apple's Find My network similar to the AirTag. Users can pair them with their Apple ID for simple device tracking.

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