Apple Vision Pro launches in UK, Australia, and more

Two weeks after it had its first release outside the US, the Apple Vision Pro is now on sale in the UK, Australia, Canada, France, and Germany. Alongside the existing China, Japan, Singapore — and the US — this means Apple Vision Pro is in Apple Stores in nine countries.

From first reports, it appears that in each of those nine countries there were people waiting outside the stores, but not many. Unlike any previous Apple product except perhaps the Apple Watch, the Apple Vision Pro really needs an in-store visit, and most buyers are booking appointments.

So rather than a queue as the store doors open, it appears that first-day buyers will be arriving at intervals for their appointments.

There is some inconsistency in social media reports with ones from London's Regent Street store showing only either a "small crowd," or from a few minutes later, "a solitary customer."

In France, there were reportedly 10 people waiting outside a store. Though again, Apple reportedly said that it would be seeing people throughout the day for their pre-booked appointments.

Similarly, in Australia, which was the first to open its doors, there was just a small crowd.

The international rollout comes months after the February launch of the Apple Vision Pro in the US. Since then, international customers have flown to the States to buy a headset, although some then had them confiscated by their countries' customs agents.

There has also been the typical slowing down of demand for the device following its initial launch period. The most recent estimates of Apple Vision Pro sales claim that Apple will not break 500,000 sales in 2024, not even with this international expansion.