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Apple Vision Pro launches in UK, Australia, and more

An early buyer of the Apple Vision Pro in London. (Source: BBC's Zoe Kleinman on Twitter)

The overseas rollout of Apple Vision Pro has continued with it now being available in Apple Stores in five more countries.

Two weeks after it had its first release outside the US, the Apple Vision Pro is now on sale in the UK, Australia, Canada, France, and Germany. Alongside the existing China, Japan, Singapore — and the US — this means Apple Vision Pro is in Apple Stores in nine countries.

From first reports, it appears that in each of those nine countries there were people waiting outside the stores, but not many. Unlike any previous Apple product except perhaps the Apple Watch, the Apple Vision Pro really needs an in-store visit, and most buyers are booking appointments.

So rather than a queue as the store doors open, it appears that first-day buyers will be arriving at intervals for their appointments.

There is some inconsistency in social media reports with ones from London's Regent Street store showing only either a "small crowd," or from a few minutes later, "a solitary customer."

In France, there were reportedly 10 people waiting outside a store. Though again, Apple reportedly said that it would be seeing people throughout the day for their pre-booked appointments.

Similarly, in Australia, which was the first to open its doors, there was just a small crowd.

The international rollout comes months after the February launch of the Apple Vision Pro in the US. Since then, international customers have flown to the States to buy a headset, although some then had them confiscated by their countries' customs agents.

There has also been the typical slowing down of demand for the device following its initial launch period. The most recent estimates of Apple Vision Pro sales claim that Apple will not break 500,000 sales in 2024, not even with this international expansion.



14 Comments

Pema 2 Years · 166 comments

Wunderbach. Now all you have to do is wait 15 days and a good lot of these are going to end up on auction sites, at ½ price.  :D :D

victordias2000 5 Years · 7 comments

You're talking rubbish, Pema. Why selling it for half price when you can return it and get your money back? 

grandact73 2 Years · 62 comments

This will make all 25 purchasers very happy.

elijahg 18 Years · 2842 comments

If it was £999 I’d be tempted. But for £3500 there is not a chance. Especially since it’s first generation and much like every other VR device, doesn't really have much of a purpose. Nor does it have many apps. I think Apple is going to struggle to find devs who will write for it because they know the market is minuscule. That said it took a while for the iPhone to take off, but then it was 1/4 of the price.