A second law firm is seeking Apple investors to lead an attempted class action lawsuit over allegations of securities fraud linked to the delayed Siri upgrade.
The rollout of Apple Intelligence has been problematic in many ways, but the worst problem has been Siri. After being promised a more personalized version of the digital assistant, Apple has admitted that the new version has been significantly delayed.
With the Siri upgrade now happening beyond iOS 18, lawyers are trying to capitalize on this broken marketing promise.
The Rosen Law Firm has put a call out to buyers of Apple securities who may have bought the company's shares on the strength of the Apple Intelligence launch.
A press release picked up by Morning Star seeks out investors who bought Apple shares between June 10, 2024 and June 9, 2025. It explains there is a "lead plaintiff deadline" of August 19, 2025.
While there is a deadline connected to the suit, Rosen Law admits that it is trying to make it a certified class action lawsuit, but it isn't at the time of publication.
The lawsuit asserts that Apple had made "false and misleading statements" or failed to disclose that it had underestimated how long it would take for the AI-based Siri to go live. Apple also apparently wronged investors because the new Siri was unlikely to be available in time to be used on the iPhone 16.
In doing so, sales of the iPhone 16 were allegedly harmed, therefore Apple overstated its financial prospects. The suit adds that the public statements from Apple about the all-new Siri were "materially false and misleading," which meant that investors suffered damages.
Class-action pile-on
A perceived marketing mistake affecting shareholders is certainly something that can attract lawsuits, especially at Apple's size. Rosen is not the only law firm to smell blood in the water.
In May, lawyers from Bronstein, Gewirtz, & Grossman LLC announced it was investigating whether to try its own class-action suit filing over the Siri fiasco. For its own announcement, the law firm also insisted that the Apple stock price fell after Apple confirmed the Siri changes were delayed.
Another lawsuit filed in March went after Apple over its advertising. Specifically how Apple Intelligence was included in adverts demonstrating delayed features.
