Apple's new iPhone event invitation on the company's home page features a brightly-colored logo that moves like liquid as you touch it.
Just as it did with its Apple Pencil "Let Loose" invitation in May 2024, Apple has produced another interactive version of its logo. Unlike that Apple Pencil one, though, this new "Awe Dropping" one lets you use your finger, and swipe across the logo on the iPhone, iPad, and Mac.
Even before you do this, the static logo looks reminiscent of a thermal camera image, like the ones in TV and what you use to survey your house for air leaks. Then when you swipe, dark blue and orange blobs swirl around inside the logo.
It does work best on the iPad, and it does work best with the Apple Pencil. Using those, when you press down on the new logo and move the Apple Pencil, these various color blobs move with you.
The logo is time-sensitive, too, as you can make it do more the longer you press down. Colors change, and you can move a dark orange segment up into the very top of the Apple logo.
With the iPhone — which does not support that Apple Pencil — you can get some of the same effect just with your finger. It seems more muted, it seems more limited, but it does still work.
It's the same with the Mac, where you can see at least some movement when clicking and dragging with either a mouse or a trackpad.
As with the 2024 Apple Pencil one, the interactivity is both a fun refresh of the Apple logo on the company's homepage, and a hint of the future. In this case, though, we know that Apple's Liquid Glass redesign of the iPhone, iPad, and Mac will be coming around the time of the September 9 event.
