Apple continues to be highly regarded according to the 2025 American Customer Satisfaction Index's Household Appliance and Electronics Study, but is narrowly beaten to the top spot by HP.
Apple is frequently at the top of various surveys about the company and its products. However, while it is no stranger to the top of hardware and software lists, it does occasionally slip down the table.
This is precisely the case for the 2025 edition of ACSI's Household Appliance and Electronics Study, which studies how consumers value the various producers of electronics.
For the 2025 list, customer satisfaction for personal computers, which includes Mac and iPad users, has maintained its overall market-wide score of 81 from its 2024 result. When it comes to individual scores, there are quite a few changes that affect the standings.
While it occupied the top of the board in 2024 with its score of 85, Apple did see a 4% dip in its rating to 82. Unfortunately for Apple, this has let HP slip into first place.
In 2024, HP was at 84, which was enough for second place. While HP has also dropped for the 2025 chart, it only went down to 83 and for Apple to drop behind.
Apple is in joint second place on the chart, sharing the position with Dell which grew from 80 to 82. Samsung is in fourth after moving from a score of 82 to 81, while Lenovo's one-point slip lands it in fifth place.
The ACSI Personal Computers list for 2025 - Image credit: American Customer Satisfaction Index LLC
On a per-device basis, Desktops grew in satisfaction from 82 in 2024 to 84 in 2025, while the Laptop category is unchanged at 81. Tablets, such as the iPad, saw a big drop from 81 to 77.
When it comes to what consumers value, the overall design of products is the most satisfactory element, growing from 83 to 85. Software availability is in second alongside graphics and sound quality, while website satisfaction is fourth with 83.
The study is based on 16,205 completed surveys, and is sourced from consumers chosen at random between July 2024 and June 2025.
