Adobe is expanding its suite of generative AI features across Firefly, Creative Cloud, and enterprise tools, with new updates aimed at faster workflows and integrated content creation.
Adobe is sharing details about its latest AI tools and updates at Adobe MAX 2025. The company highlighted new Firefly features, Creative Cloud improvements, and enterprise-focused AI innovations during the conference.
Adobe says the updates will make it easier for creators to produce and manage content across its Creative Cloud ecosystem. Many of these features are in either public or private beta, and are now powered by Firefly and partner model integrations.
Firefly for end-to-end production
Firefly now supports full video and audio production workflows. Generate Soundtrack, in public beta, uses Adobe's Firefly Audio Model to create original, licensed instrumental tracks that automatically sync with your video footage.
Generate Speech, currently in public beta, transforms text into realistic voiceovers in a variety of languages. It also creates emphasis and controls tempo for life-like delivery.
Users can arrange, cut, and arrange clips in a multitrack timeline using Firefly's new web-based video editor, which is currently in private beta. The editor has tools for adding titles, music, and voiceovers in browser.
Generate soundtrack | Image credit: Adobe
With the help of Firefly Image Model 5, Prompt to Edit enables creators to use natural language to explain how they wish to alter images. This feature allows for fine-grained image adjustments.
Firefly Boards adds collaborative ideation tools that turn brainstorming sessions into visual layouts. A new Rotate Object feature converts 2D images into 3D perspectives for faster concept development.
AI updates to Creative Cloud apps
To make editing and post-production more efficient, Adobe is integrating new AI features into Photoshop, Lightroom, and Premiere Pro. According to the company, the updates give professionals more speed, accuracy, and creative control.
The all new Generative Fill feature | Image credit: Adobe
New partner models, such as Black Forest Labs FLUX.1 Kontext and Google Gemini 2.5 Flash, are now supported by Generative Fill in Photoshop. These integrations maintain visual coherence and lighting while enabling more accurate edits through text prompts.
Premiere Pro's new AI Object Mask, in public beta, can automatically identify and isolate people or objects in a scene. It speeds up color grading, blurring, and applying effects to moving backgrounds.
Lightroom gains Assisted Culling, also in public beta, to help photographers quickly sort large image collections. The feature identifies the sharpest, best-composed shots and filters by angle, focus, and sharpness.
YouTube partnership
YouTube and Adobe have partnered to provide Premiere Pro tools to content producers of short videos. The Premiere mobile app will soon introduce Create for YouTube Shorts, a new content creation area.
The integration will give users access to Adobe templates, transitions, and visual effects optimized for YouTube's short-form video format. The feature will be accessible directly from YouTube once it launches.
Enterprise tools and model access
Adobe's GenStudio platform adds new tools for enterprise-scale AI content creation. Firefly Foundry enables businesses to train private AI models using proprietary data for consistent, brand-safe outputs.
The company is also expanding access to AI models from partners including Google, OpenAI, Runway, ElevenLabs, and Topaz Labs. Firefly Custom Models, now in private beta, let users generate visuals in their own style for consistent branding.
Conversational AI experiences
For conversational creation, Adobe is rolling out agentic AI assistants throughout its ecosystem. Using natural language prompts, the assistants help users finish challenging tasks while retaining complete creative control.
Project Moonlight | Image credit: Adobe
With Adobe Express's AI Assistant, which is currently in public beta, users can go from idea to completed project in a matter of minutes. The private beta version of Photoshop for the web's AI Assistant automates tedious editing tasks while maintaining human oversight.
Project Moonlight, a private beta in Firefly, uses social insights to generate new ideas and manages AI assistants across Adobe apps. Additionally, Adobe previewed early integrations for tools like Adobe Express with third-party platforms, such as ChatGPT.
