If there was a central theme to Apple's Q4 2025 earnings call, it was how many records it broke either for the quarter or all time. Here's every metric they called out during the call.

Apple has a habit of breaking records. The iPhone is the most popular consumer electronic device on Earth, and its various other products are industry-leading in their own right.

It isn't unusual for Apple to let investors know when it's earned more money in a certain segment, or gained more users for a new product. However, what is unusual is just how many of those records were broken, or at least called out directly, during the Q4 2025 earnings call.

Line graph showing growth in gross sales, gross margin, and net income from 2004 to 2025, with sales increasing more significantly.

Apple continues to be a money making machine

Here's a rundown of every mention of record-breaking metrics throughout the earnings call.

  • Q4 2025 revenue is a record-breaking high at $102.5 billion
  • Services all-time revenue record of $28.8 billion
  • Earnings per share at $1.85 sets a Q4 record
  • September quarter revenue records in the US, Canada, Latin America, Western Europe, the Middle East, Japan, Korea, and South Asia
    Line graph of quarterly revenue in the Americas from 2017 to 2025, displaying fluctuations between $20,000 and $60,000 million. Apple broke Q4 records in nearly every operating segment
  • All-time revenue record in India
  • All-time revenue record of $416 billion for fiscal year 2025
  • iPhone revenue record for Q4 at $49.02 billion
  • All-time records in advertising, App Store, cloud services, music, payment services, and video
  • All-time revenue records in the Americas, Europe, Japan, and the rest of Asia Pacific, and a Q4 record in China
  • Products revenue Q4 record at $73.7 billion
  • Install base of active devices has reached an all-time high across all product categories and geographic segments
  • Operating cash flow Q4 record at $29.7 billion

What's particularly surprising is that Q4 has historically been one of Apple's quieter quarters. The period from July to September tends to be focused on operating system updates revealed during WWDC, not gains from new hardware sales.

Bar chart showing annual product category revenue from 2019 to 2025, highlighting iPhone, iPad, Mac, Services, and Wearables. Revenue is measured in millions. iPhone peaks noticeably each year.

Even as Apple diversifies its revenue, iPhone is still the big winner

Based on the momentum from the quarter and high demand for the iPhone 17, Apple expects Q1 2026 to be another record-breaking quarter. With each segment growing so consistently, there is likely to be another slew of all-time and quarterly records broken in time for the January earnings call.