Customers at Apple Grand Central are being directed to other stores while it's closed for March 12 and 13. There's no explanation, but it's likely to be to do with Apple's 50th anniversary celebrations.

Apple Grand Central is used to being used for promotional events — it was where the "Severance" pop-up was in January 2025. Given its size and how many people go by it in Grand Central Station, it would make sense for an anniversary event to be held there.

As yet there is no indication, though, of whether it's an anniversary event, an unrelated promotion, or simply a refurbishment of the store. Buyers coming to the store on Thursday March 12, 2026, just saw a sign telling them it was closed.

Apple Grand Central is unusual in that practically its entire width is open to view from the station. For these two days, however, the whole store is hidden by white panels and cloth curtains.

That suggests that whatever is to be unveiled will be store-wide. But apart from glimpses of people working behind those curtains, there's no sign of what may be coming.

The only other indication of this being a significant event comes from the official site's Today at Apple listings. While usually these workshops are held every day, there are none at all scheduled for the weekend of Saturday March 14, or Sunday March 15.