Apple is marking its 50th anniversary with a new homepage that cycles through many of its famous devices, all depicted in the Picasso style it used in the 1980s for the Macintosh.
Alongside the Paul McCartney concert for staff at Apple Park, Apple has celebrated its birthday with a new animated homepage. Visiting Apple.com initially gets users a colorful banner based on Apple Park's rainbow arches, but then it moves onto sketching out devices such as the Macintosh, AirPods, and Apple Vision Pro.
"At 50 years, it's only natural to look back," says a message that stays onscreen throughout the animation. "But Apple has always looked forward, building tools and delivering experiences that enrich people's lives."
"As we celebrate how far we've come," it continues, "we're inspired by where we'll go — together."
Each animated device is drawn chiefly in a single color — green for the Macintosh and Apple Vision Pro, purple for AirPods, and yellow for the Finder. The exception is the iMac, which is shown in its familiar range of colors.
The original "Picasso"-style artwork for the Macintosh in the 1980s — image credit: Apple
Except each drawing is done in the same style that Macintosh art directors Tom Hughes and John Casado designed in 1984. It was done for the introduction of the original Macintosh, and showed the Mac plus accessories as colorful sketches.
Described at the time as being in the style of Picasso, each drawing represented a whole device with just the barest few pen strokes. The Macintosh one, in particular, would go on to be a very well known part of Apple packaging for years.
The version of the Mac now used by Apple is close to that original one, except that it is rendered entirely in green.
Apple's new animation runs for 43 seconds, and concludes with the 50th anniversary Apple logo. It's part of the conclusion to the celebrations, which began on March 12, 2026 with an open letter from Tim Cook.
