Hours ahead of his last WWDC keynote as CEO, Tim Cook has shared a video of famous faces helping him say "good morning."
The start of almost all major Apple presentations in the Tim Cook era has led with the CEO wishing viewers and crowds "good morning." The well-known phrase has now become part of an early-morning tease before what is believed to be Tim Cook's final use of the term for a keynote.
Posted to X hours ahead of the WWDC keynote address, the minute-long video has Tim Cook in FaceTime calls with a range of celebrities. All of them took a moment to advise Cook on how to say "good morning" at the start of the event.
— Tim Cook (@tim_cook) June 8, 2026
The celebrities include a selection of musicians, actors, comedians, and other famous faces. Starting off with singer Lainey Wilson telling Cook to tap into his "country side" by adding "Y'all" to the statement, she's then followed by Jimmy Fallon, a swear-filled attempt by Ted Lasso's Brett Goldstein, Whoopi Goldberg, Shrinking's Harrison Ford, Rhea Seehorn, DJ Zedd, and many others.
Cook rounds out the video, thanking for "the ideas" from the group. "I think I'll say it the way I always say it: Good morning."
You can catch Cook's last "good morning" during the WWDC keynote, which will take place at 1 p.m. Eastern, later today. It will be viewable through a stream on the Apple Events website, the Apple TV app, and YouTube.








