As rumored, Lady Gaga christened the new classic Apple logo-themed stage in the center of Apple Park with a concert, celebrating not just the opening of the headquarters, but what founder Steve Jobs did for the arts and the world.
Rumors about a multi-arch rainbow structure adorning Apple Park's main "spaceship" building have circulated since the peculiar addition was spotted in a drone flyover on Wednesday. According to a report on Thursday, the rainbow is part of a stage designed by Jony Ive's design team for an upcoming special event.
Recent departures from Apple's Industrial Design group mean that no one remains from the original group that began to turn around Apple's fortunes. And, only two members who joined a year later are still with Apple — although one of those is Jony Ive.
In the same way that Apple introduced Bondi blue hardware and a lickable Aqua interface to distinguish its product lineup for the new Millennium, it also rapidly ushered in a fresh new era dominated by more substantial, serious, professional and luxurious materials, notably glass framed by metal, in both its hardware and in the virtual realm of its software.
Apple Park's sprawling "Campus 2" remained a center of media attention ever since plans for the "Spaceship" Ring nestled in acres of trees first gained approval back in 2013. However, a parallel third campus site just up Wolfe Road has more quietly progressed with less notoriety, despite being a remarkable project of its own.
Drumming up publicity for Monday's press event, which starts at 10 a.m. Pacific, Apple is already running a purported "livestream" from the Steve Jobs Theater at Apple Park, usually showing little more than a empty stage.
Looking back at Apple's November 2018, it looked like investors just weren't getting as into the Christmas spirit as Apple is with its new holiday ads. And maybe Apple is looking for cheer in all the wrong places as Microsoft supplants it as the most valuable company in the world.
The Steve Jobs Theater — located at Apple Park in Cupertino — has picked up a 2018 "Structural Artistry" award from the U.K.-based Institute of Structural Engineers, given to buildings which have been "transformed by the vision and skill of the structural engineer into something exceptional."
Apple Chief Design Officer Jony Ive believes the Apple Watch is more than a timepiece and is "truly proud" of the wearable device, according to a recent interview covering the design team's move into Apple Park, and the responsibility the company has to examine how its products impact the world.
Apple on Friday posted a "Guided Tour" of iPhone XS, XS Max and XR to its official YouTube channel, showing off the hardware's latest features in a video almost identical to one shot for iPhone X in 2017. Unlike last year's instructional guide, the short shared today takes place in and around Apple Park's main office building, offering an inside look at facilities normally restricted to employees.
In a new oral history to mark Infinite Loop's 25th anniversary, Apple leaders past and present look back on the Cupertino campus that was Apple's home for nearly a quarter century — and discussed Apple founder Steve Jobs' opinion on the company's base of operation.