Take a tour of iPhone XS, XS Max and XR — and Apple Park — in this video

Apple on Friday posted a "Guided Tour" of iPhone XS, XS Max and XR to its official YouTube channel, showing off the hardware's latest features in a video almost identical to one shot for iPhone X in 2017. Unlike last year's instructional guide, the short shared today takes place in and around Apple Park's main office building, offering an inside look at facilities normally restricted to employees.

Mikey Campbell 7 years ago 10

How Steve Jobs disliked Apple's Infinite Loop campus, but made it his own

In a new oral history to mark Infinite Loop's 25th anniversary, Apple leaders past and present look back on the Cupertino campus that was Apple's home for nearly a quarter century — and discussed Apple founder Steve Jobs' opinion on the company's base of operation.

Stephen Silver 7 years ago 2

Woman in Apple Park 'Mission: Impossible' video took the long way around

The woman who brought a clicker to CEO Tim Cook in the intro video for the Sept. 12 iPhone event took an especially long detour through Apple Park, according to a designer with the company.

Roger Fingas 7 years ago 28

Apple fighting high property tax assessments in Santa Clara county

When it comes to disputing local tax assessments, Apple is one of the toughest companies in Silicon Valley, and the company has repeatedly clashed with Santa Clara County to cut down how much tax it needs to pay.

Stephen Silver 7 years ago 29

Cupertino council pushes vote on employee tax for Apple, other firms until 2020

The Cupertino City Council has temporarily shelved a vote on proposals that would tax Apple and other local companies with 100 or more employees, with the council deciding to postpone discussions on the proposal until 2020.

Malcolm Owen 7 years ago 8

Apple touts Cupertino public works investments ahead of employer tax vote

Apple lauded its contributions to Cupertino, Calif., in a letter sent to the municipality's city council on Monday, noting tens of millions of dollars which go toward public works projects that benefit its hometown. The authority is set to decide whether an employer tax measure will make it to ballot next year.

Mikey Campbell 7 years ago 22

7 hours in the spaceship: interviewing for a job at Apple Park

A personal account of a job interview held at Apple Park appears to paint a picture of the new headquarters' inner workings, from staff docents to iPad-powered coffee dispensers, in intriguing detail.

Malcolm Owen 7 years ago 42

Speaker manufacturer Leon shows its work for Apple Park's 367 'huddle rooms'

Leon Speakers, in a new promotional video, shows how it installed the custom audio in common and meeting spaces in Apple's new headquarters in Cupertino.

Stephen Silver 8 years ago 7

Editorial: Will Apple's 1990's "Golden Age" collapse repeat itself?

Once, long ago in a previous epoch of technology, Apple Computer, Inc. commissioned a new headquarters in Northern California just as it began losing its position as a leader in personal computing tech in the early 90s. Could history repeat itself in our modern era?

Daniel Eran Dilger 8 years ago 108

Jony Ive talks design, creativity, and Steve Jobs in interview with Naomi Campbell

In a new interview, Apple's Chief Design Officer Jony Ive talked about how he developed his sense of design, his partnership with Steve Jobs, and even his struggles with work/life balance.

Stephen Silver 8 years ago 9

A big win for new affordable housing next to Apple Park

A dead shopping mall next to Apple Park has been fighting to reinvent itself as a mix of retail, offices and new housing for years, only to be blindsided by NIMBY groups seeking to protect high housing prices. A new state law, however, promises to streamline approval enable the market to solve California's dire housing shortage.

Daniel Eran Dilger 8 years ago 22

Photos: Apple's secretive race for new Silicon Valley office space

After two decades of being stuck inside 1 Infinite Loop, Apple began building an expansive new Campus 2 now called Apple Park. In parallel, it leased a third large development known as AC3. But the company isn't finished. It's expanding in other directions and has already planned out another major campus in Silicon Valley with a capacity larger than the Spaceship. Here's a look.

Daniel Eran Dilger 8 years ago 25

Apple's third large California campus is already built

In January, Apple announced plans to build a new campus in the United States. However, it hasn't previously said much about AC3, its third major campus development already nearing completion in Silicon Valley. Here's a look at the more immediate growth occurring in Apple's backyard as the company works to accommodate an expansion of workers.

Daniel Eran Dilger 8 years ago 19

Apple real estate VP who played integral role in Apple Park, other developments to retire

Apple's VP of real estate and development Dan Whisenhunt, who played an important role in the realization of Apple Park and the company's expansion beyond Cupertino, is retiring after more than ten years of service.

AppleInsider Staff 8 years ago 2

Cupertino official warned Apple of potential Apple Park glass impacts 9 months ago

A report on Friday sheds new light on a very unique issue Apple is dealing with at its Apple Park campus, saying a Cupertino city officials raised concerns about employees walking into glass doors, panels and walls well before the facility opened this year.

Mikey Campbell 8 years ago 74

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