Ahead of Friday's public release of Apple TV 4K, Apple on Wednesday updated its iTunes Store with a special section dedicated to available 4K HDR movies, content that highlights the new set-top streamer's high-definition capabilities.
Apple on Monday began rolling out its TV app in Australia and Canada ahead of tomorrow's scheduled iOS 11 and tvOS 11 release, which will deliver the one-stop streaming hub to seven additional countries later this fall.
One of the new specifications to appear on the new iPhone 8 and iPhone X is Bluetooth 5, an enhancement of the Bluetooth 4.2 Low Energy protocol. Its primary benefit enables BLE devices (such as iBeacons, wearable sensors and other low-power fixtures of the "Internet of Things") to work over greater distances or at faster speeds.
Apple has added high dynamic range, or HDR, to the new Apple TV 4K. AppleInsider explains what the term means as it pertains to 4K video, and how it applies to the new set-top box.
Right on schedule, Apple's iPhone 8, iPhone 8 Plus, Apple Watch Series 3 and Apple TV 4K all went up for preorder on Friday at 12:01 a.m. Pacific, through the company's dedicated Apple Store app for iOS and online storefront.
Apple authorized resellers are now taking pre-orders for the brand-new line of Series 3 watches, iPhone 8 cases and Apple TV 4K devices with free shipping and no tax collected outside NY and NJ.
As promised, Apple on Thursday began rolling out 4K HDR movies on its iTunes Store, content that customers will be able to stream using the company's new Apple TV 4K set-top box come next week.
As it does every year, Apple on Thursday took its online storefront offline at around 5:50 p.m. Pacific in preparation of an onslaught of expected traffic, as preorders for iPhone 8, Apple Watch Series 3 and Apple TV 4K open tomorrow morning.
Apple will launch an upgraded version of its Apple TV set-top box later this month with support for 4K HDR streams. Before you buy, check out all the specific in this video.
The new Apple TV 4K is getting faster network connectivity with the addition of a Gigabit Ethernet port, but the company has also removed the USB-C port previously used for troubleshooting and screenshot capture.
A significant gap in Tuesday's announcement of 4K movies coming to iTunes was Disney, normally one of Apple's closest corporate partners.
In parallel with announcing the products themselves, Apple on Tuesday issued new "Human Interface Guidelines" and other online resources meant to define how apps should be built for the iPhone X, Apple Watch Series 3, and Apple TV 4K.
Apple has unveiled a 4K upgrade to its Apple TV streaming set-top box, giving users the ability to watch the high-resolution content through the device, and to update their existing iTunes HD movie library to 4K for free.
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Mikey Campbell
AppleInsider Staff
Daniel Eran Dilger
Mike Wuerthele
Christine McKee
Roger Fingas
Malcolm Owen
