Focused on professional users, Apple on Monday unveiled a revamped iMac lineup with faster and more capable hardware, which will allow for the creation of graphics-intensive virtual reality content with macOS High Sierra.
In Tuesday's Apple earnings conference call, Apple Chief Executive Tim Cook declared that the company was "investing aggressively" in the Mac, signaling that meaningful refreshes are in the pike for years to come.
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New supply chain reports suggest that Apple is gearing up for new iMac production, with a "server grade" model with Xeon E3 processor reportedly in the works.
Apple isn't planning to offer touchscreens on any of its upcoming professional-level Macs, the company's worldwide marketing head said in revealing upcoming new Mac Pros and iMacs on Tuesday.
Despite the delay in new Mac Pro models arriving on the market, Apple is still aiming to target professional users looking for new Macs, and has revealed plans to release new iMacs this year with new configuration options that could be attractive to prosumer and creative users.
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A class-action suit filed against four optical drive manufacturers alleging illegal price fixing has been settled, with previous owners of computers equipped with CD or DVD drives between 2003 and 2008 eligible for $10 per computer owned during that period.
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Apple has launched a series of Back to School promotions in Australia and New Zealand, with purchasers of new equipment online or at Apple Retail getting gift cards for a future purchase at the Apple Store.
Intel has rounded off its Kaby Lake processor line with new quad- and dual-core high-performance chips for mobile and desktop, with some of the new offerings suitable for a future iMac and Mac Pro refresh, though it's unlikely the just-refreshed MacBook Pro will see Kaby Lake in the short term.
Apple's Mac plans for next year reportedly include mostly "modest" upgrades, though the company is considering building standalone keyboards with Touch Bars and Touch ID.
Despite promises by Chief Executive Tim Cook that "great desktops" are coming, Apple's Mac team has become seriously neglected in favor of iOS devices, a new report claims.
Allaying fears that Apple is scaling back Mac desktop development efforts as it concentrates on portables, CEO Tim Cook told employees on Monday that there are exciting products in store for the recently neglected segment.
Apple will issue refunds to some iMac owners who had to pay for recent hinge repairs, a report said on Tuesday. In Belgium and Norway, meanwhile, the company has added carrier billing as option for iTunes and App Store purchases.
The man who smashed at least 17 demo stations at the Dijon, France Apple store on Sept. 29 had his day in court, and in addition to a six-month suspended jail sentence, he must pay Apple 17,548 euros for the damage — far short of the company's own estimate.
According to well-informed analyst Ming-Chi Kuo, Apple might launch a USB-C adapter with MagSafe functionality to return easy-on, easy-off functionality to a fully upgraded MacBook lineup, expected for unveiling at next week's "Hello Again" media event.
The color-splashed invite sent out to the press on Wednesday for the forthcoming Oct. 27 Apple release event uses language that Apple has used before in two other groundbreaking product debuts.
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Neil Hughes
Mike Wuerthele
AppleInsider Staff
Roger Fingas
Malcolm Owen
Christine McKee
Mikey Campbell
