Mobile app marketing firm Fiksu on Tuesday discovered two new iPhone device identifiers in its dataset for July, suggesting Apple's tests of next-generation hardware do not include a rumored low-end model dubbed "iPhone 6C."
Adding to its "If it's not an iPhone" ad campaign, Apple on Friday released a new 30-second spot touting the handset's idiot-proof picture taking capabilities.
Apple not only remained dominant in the U.S. smartphone market during the June quarter, but was also the only top-five OEM to exhibit gains over the three-month period, according to new data from research firm comScore.
As part of its 'If it's not an iPhone' ad campaign, Apple on Friday introduced an online minisite touting unique iPhone features, from an unparalleled selection of apps to digital and physical security.
Apple's iPhone 6 has remained the top selling smartphone for ten months in a row, with sales actually increasing in May, blocking Samsung's flagship phone from taking the top spot for the quarter.
As part of Apple's new iPhone ad blitz, the company on Sunday released a 30-second spot highlighting user access to the iOS App Store and its more than 1.5 million titles, reminding consumers that "If it's not an iPhone, it's not an iPhone."
Investment firm UBS revealed on Thursday that it has high expectations for Apple's gross margins in the just-concluded June quarter, predicting they will reach nearly 41 percent on outstanding sales of the jumbo-sized iPhone 6 Plus.
Apple's iPhone 6 and 6 Plus from last fall beat this year's top Android flagship phones in a series of raw performance benchmarks. However, despite often having a pixel resolution advantage, Android phones also typically deliver worse looking graphics on top of being slower, as revealed by GameBench.
Apple on Thursday released the first two installments of a new iPhone campaign that pleads to the brain rather than the heart, while vaguely alluding to the inferiority of competing products.
During the June quarter the iPhone 6 and 6 Plus kept the iPhone the top-selling smartphone brand at all four major U.S. carriers, with a sell-through share of almost 50 percent, according to survey data published on Wednesday.
The latest statistics from market research firm comScore reveal Apple widened its lead over competitors in the U.S. smartphone market over the three-month period ending in May, but more importantly gained another 2 percent in the platform race as Android faltered.
Olloclip on Wednesday announced its new Studio accessory system, meant to enhance the use of its add-on lenses for iPhones, including a ruggedized case with kickstand and new mounts.
Last Friday, Tom's Guide published an article calling Samsung's flagship Galaxy S6 the "world's fastest smartphone," writing that it came in "first in 6 out of 9 real-world tests and synthetic benchmarks." Unfortunately, that claim relied on cherry picked figures and ignored the real world entirely.
RBC Capital Markets has raised its Apple revenue forecasts for 2015 and 2016, arguing that iPhone demand could beat expectations for some time into the future, and that people are skewing towards buying more expensive, higher capacity iPhone models.
Following years of race-to-the-bottom pricing in China, the release of the iPhone 6 and iPhone 6 Plus — which introduced larger displays to Apple's lineup — prompted an apparent shift in consumer habits that has seen the average selling price of a smartphone jump by nearly 40 percent in the Asian nation.
Two new "Shot on iPhone 6" clips were added to Apple's crowd sourced World Gallery webpage on Thursday, highlighting the handset's ability to capture color-saturated scenes, sharp grayscale images and slow-motion footage.
Demand for Apple's flagship iPhone 6 and iPhone 6 Plus remains extremely strong, even as the product cycle begins to wind down, while consumer interest in the Apple Watch is outperforming the first iPhone, new data reveals.
Fresh data shows Apple's latest iPhone 6 and 6 Plus are reselling at comparatively higher prices than last year's iPhone 5s and 5c models did during the same post-launch period in 2014, suggesting demand for the handset has not waned.
Apple's World Gallery, part of the "Shot on iPhone 6" media blitz, was honored at this year's Cannes Lions International Festival for Creativity with five Gold Lions and a Grand Prix award in the outdoor category.
LifeProof's Fre Power case promises to make an iPhone 6 virtually indestructible, both literally and in terms of battery life — and in that it mostly succeeds, even if there are sometimes tradeoffs to cope with.
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AppleInsider Staff
Mikey Campbell
Daniel Eran Dilger
Neil Hughes
Roger Fingas
