Continuing its camera-focused iPhone 6 ad campaign, Apple added four new user films to the "Shot on iPhone 6" webpage on Monday, highlighting the handset's ability to capture stunning high contrast images.
In its never ending quest to one-up Apple, Samsung on Thursday revealed a new ad campaign counting the ways the partially curved Galaxy S6 Edge display outperforms iPhone 6. The spots come with the cheeky tagline, "When you do the math it's clear, six is greater than six."
When it comes to smartphones, Apple and Samsung are in a neck-and-neck race for the overall customer satisfaction crown, though the South Korean giant has leapt ahead of Apple and the iPhone with its jumbo-sized Galaxy Note series.
As part of its ongoing iPhone 6 ad campaign, Apple on Monday moved beyond still photographs and added to its online "Shot on iPhone 6" gallery a handful of short films shot by users.
Countering an analyst report earlier on Wednesday predicting a plateau to Apple Watch demand, investment bank Morgan Stanley says U.S. consumer interest is not just strong, but is increasing, with first-year sales estimated to hit 36 million units.
Alongside updates to its MacBook Pro and Retina iMac lines, Apple on Tuesday released a small but long-anticipated accessory for iPhone owners with an all-new Lightning dock designed to work with the iPhone 6 and 6 Plus.
Asian manufacturer Hon Hai — better known as Foxconn — on Friday reported its highest first-quarter profit growth in a decade with a 56 percent jump year-over-year, driven at least in part by strong sales of the iPhone 6 and iPhone 6 Plus.
Almost one year to the day after Bentley aired its first promotional "documentary" shot and edited on iOS devices, the luxury car brand repeated the effort to commemorate the Savile Row Bespoke exhibition in Washington, D.C.
Demand for Apple's iPhone continues to stay extremely strong, even as the life cycle of the current iPhone 6 series begins to wind down heading into the fall, new data from UBS reveals.
Case maker LifeProof on Thursday launched preorders for the Fre Power, a new battery case for the iPhone 6 also designed to be rugged and waterproof.
In a memo to investors on Monday, Canaccord Genuity raised its price target for Apple stock from $155 to $160, based on a belief that there remains plenty of room for expansion in iPhone 6 sales.
Mophie on Tuesday revealed a new battery case, the Juice Pack H2Pro, which it said will not only extend the battery life of an iPhone 6 but make it waterproof to a depth of 1.2 meters (about 4 feet) for 30 minutes.
Apple CEO Tim Cook on Monday revealed about 20 percent of active iPhone users have upgraded to the company's latest iPhone 6 or iPhone 6 Plus hardware, leaving room for growth.
Apple's iPhone 6 and larger iPhone 6 Plus will likely perform better in the June and September quarters than previous iPhone models, analyst Gene Munster believes, which will help to propel shares of the company's stock to new highs.
The iPhone's share of the Chinese smartphone market rose to a new all-time high of 27.6 percent in a three-month period ending in February, driven primarily by sales of the iPhone 6, according to industry research data published on Thursday.
Apple and most third-party vendors charge a hefty sum for a new, out-of-the-box iPhone, especially an unlocked model, but there is an alternative in the form of resale services such as Gazelle, which AppleInsider recently put to the test by ordering an iPhone 6.
Citi analyst Jim Suva believes investors and the Street are seriously underestimating Apple's growth potential, especially related to iPhone 6 performance, saying he expects AAPL to beat consensus for March quarter sales by at least $1 billion.
While boasting an "Octa Core" Application Processor and an extremely high resolution display, Samsung's new Galaxy S6 falls flat in running GPU intensive apps and games — particularly in comparison to Apple's iPhone 6 and 6 Plus.
Pegatron saw annual net profits rise 53.4 percent to $466.8 million U.S. in 2014, according to a quarterly results announcement made on Monday, boosted by a growing share of the Apple's supply chain including the hugely popular iPhone 6.
The PGA Tour's support of Apple Pay will expand with the upcoming Arnold Palmer Invitational event, where fans will be able to purchase both merchandise and concessions with their iPhone 6 or iPhone 6 Plus.
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AppleInsider Staff
Mikey Campbell
Sam Oliver
Roger Fingas
Neil Hughes
Daniel Eran Dilger
