The secret of Apple's success in selling premium tech as an affordable luxury

Apple's hardware designs, software, icons, marketing, retail strategy, and branding have all been closely copied by its rivals. One thing they aren't copying is Apple's vast, premium installed base of loyal buyers. That's the primary foundation of Apple's wildly successful, global business that's uniquely selling massive volumes of luxury-class, premium-priced products in markets where competitors fight over sales of low-priced commodity units with thin margins. Why can't anyone else achieve what Apple has?

Daniel Eran Dilger 7 years ago 46

Holiday Gift Guide: These service subscriptions for Mac users make great last minute gifts

Sure, it doesn't come with nice gift-wrapping but a subscription to software is something that will be used, remembered and hopefully even treasured. Especially if you buy them something that will radically change or improve how they use their Macs.

William Gallagher 7 years ago 3

Microsoft Office apps updated with support for latest macOS Mojave features including Dark Mode

Microsoft on Tuesday pushed out an update to its suite of Office apps for Mac with full support for new operating system-level features baked into Apple's macOS Mojave, including Dark Mode and Continuity Camera.

AppleInsider Staff 7 years ago 26

Microsoft and MasterCard working on universal online identification standard

Microsoft and MasterCard announced that they are teaming up to create a digital identity solution to help protect consumers across the shopping, investment and travel industries.

Andrew O'Hara 7 years ago 33

Microsoft surpasses Apple, retakes crown of world's most valuable company

Microsoft passed Apple as the world's most valuable company with a market capitalization of $851 billion at the end of trading on Friday, retaking a position it last held more than eight years ago.

Mikey Campbell 7 years ago 100

iCloud for Windows updates to fix critical issues with Windows 10 October update

A fresh version of iCloud for Windows, 7.8.1, is now available from Apple, and appears to solve serious compatibility problems with Microsoft's October 2018 update for Windows 10.

Roger Fingas 7 years ago 10

Holiday gift guide 2018: Here are the best gift ideas for Mac owners

The holiday shopping season is upon us, and like every year, there are thousands of choices for the Mac user in your life. AppleInsider discusses some we like very much, and that may just bring a smile to the recipient's face.

AppleInsider Staff 7 years ago 0

Apple's iCloud for Windows users can't get the latest Windows 10 update because of nasty bug

Microsoft is actively preventing users of Apple's iCloud for Windows tool from updating Windows 10 to the latest build, with a new warning for version 1809 of the Microsoft operating system advising the iCloud software is not currently supported.

Malcolm Owen 7 years ago 18

Analysts change tune, now say $1,000 Huawei Mate 20 Androids are a bargain

Analysts and commentators who spent the first half of 2018 insisting that Apple's $999 iPhone X was suffering from "disappointing" sales because of its premium price, a supposed "lack of innovation," and controversial design choices that included a camera "notch" are now telling us that Chinese companies that struggled to profit from high volumes of cheap phones will now successfully sell expensive models with an imitative notch.

Daniel Eran Dilger 7 years ago 44

Microsoft co-founder Paul Allen dies at 65

Paul Allen, co-founder of Microsoft, entrepreneur and philanthropist, died on Monday after a long bout with non-Hodgkins lymphoma. He was 65.

AppleInsider Staff 7 years ago 50

Compared: Apple News versus Google News and Microsoft News — which is the best for you?

The three technology giants each want you to read the news through their own app but each have different advantages — and take different approaches. AppleInsider helps you decide between the big-three for your Mac, iPhone, or iPad.

William Gallagher 7 years ago 19

Google Plus joins Ping, Groove Music, and Clippy in the graveyard of failed services

The social network that Google built is the latest of a startling number of much-vaunted services that Google, Apple, and Microsoft launch only to later shut down early. AppleInsider talks about what we've lost and what, if anything, has replaced it.

William Gallagher 7 years ago 19

Microsoft axes Minecraft for Apple TV, no one notices

Microsoft is throwing in the towel on the Apple TV permutation of Minecraft due to low user numbers, according to a splash screen that — ironically — has been displayed in-game for weeks without mention from mainstream media.

Andrew O'Hara 7 years ago 32

The Apple versus Microsoft hardware double-standard rears up again with the latest Surface update

Across the last couple years, Apple's new Macs have been roundly criticized for raising their prices using flashy — rather than purely utilitarian— new features like the Touch Bar, while delivering only incremental improvements in performance due to a reliance on Intel's processors. Yet when Microsoft follows the same playbook, suddenly high prices are reasonable, flashy but unnecessary features are a sign of innovation, and big performance gains aren't really necessary.

Daniel Eran Dilger 7 years ago 62

Boot Camp users may want to wait to install the latest Windows 10 update

Users of Boot Camp may want to hold off on the October update for Windows 10, as users are reporting instances of file deletions and issues with Intel drivers, both of which are causing problems for some using Microsoft's operating system on their Mac.

Malcolm Owen 7 years ago 8

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