The new 2019 iPhones utilize the latest of Apple's own custom-designed processors, and Apple executives have been talking about how their approach is different to rivals -- and why it's paying off.

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After a brief period of the store being "almost there" right at 8:00 AM Eastern Time, the Apple Store is back up online worldwide and the new iPhone 11 and iPhone 11 Pro are now available to pre-order. If you want one on September 20, you should probably get going.

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Each week, an "executive review board" led by Apple marketing chief Phil Schiller meets to decide the fate of controversial App Store submissions, a report revealed on Friday.

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Apple drew special attention to the launch of its Carnegie Library store in D.C. on Saturday, bringing not just CEO Tim Cook but retail head Deirdre O'Brien, marketing chief Phil Schiller, and the city's mayor, Muriel Bowser.

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Prior to the availability of the iPhone XR and after the pre-orders started, Apple's Senior Vice President of Worldwide Marketing Phil Schiller had an interview to talk about the road to the device, and why Apple made it so soon after the technology behind it debuted in the iPhone X.

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Apple marketing head Phil Schiller made an unannounced appearance at Adobe's MAX conference on Monday, bragging about the upcoming Photoshop CC for iPad, as well as the companies' ongoing collaboration -- particularly as it involves the iPad Pro.

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The iMac is the machine that famously saved Apple back in 1998 -- but it didn't stop there. Rarely standing still, it has kept at the forefront of Apple design, yet today's iMac has the same design goals it always has. AppleInsider looks back at the beginning of the line, all the way to today.

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Apple's decision to prevent Valve's Steam Link iOS app from appearing in the App Store was due to a variety of issues, including in-app purchases, Apple's Phil Schiller has confirmed.

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Apple's annual bonus structure paid out for seven top executives last week with the vesting of batches of restricted stock grants worth up to nearly $22 million.

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The "inappropriate content" that saw Telegram briefly disappear from the App Store last week was child pornography, Apple's marketing chief explained in response to a customer question.

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Apple Senior Vice President of Worldwide Marketing Phil Schiller continues his media rounds talking about all things Apple, with the latest interview delving into the internal thought process when the company decided to move away from Touch ID in the iPhone X, thoughts on Apple's collaborative environment, and the iMac Pro's imminent release.

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Apple recently handed out restricted stock unit awards to its leadership team, with executives including SVP of Retail Angela Ahrendts, SVP of Worldwide Marketing Phil Schiller and others receiving 128,584 RSUs scheduled to vest through fiscal 2022.

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Apple's executive team, including head of retail Angela Ahrendts and SVP of Internet Software and Services Eddy Cue, on Sunday saw batches of performance based restricted stock unit awards vest, netting each common shares worth more than $19 million.

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Apple has brought design and development of the A11 Bionic processor even more in-house with the eradication of outside solutions, allowing the company to speed up and further integrate the new chip's various processes more than it ever has before.

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Apple marketing head Phil Schiller and his wife, Kim Gassett-Schiller, have together donated $10 million to Bowdoin College in Maine -- a school their sons Erik and Mark attended, the latter graduating this year.

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A forthcoming book's accuracy about the early development of the iPhone has come under fire by Apple Senior Vice President Phil Schiller and Tony Fadell, with both denying a story that Schiller vigorously demanded a physical keyboard during development of the original iPhone prototypes was accurate.

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Since it launched nearly 9 years ago, the iOS App Store has delivered more than $70 billion to developers, while downloads have surged 70 percent in the last year alone.

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Eight Apple executives, including senior vice presidents Eddy Cue and Craig Federighi, saw batches of restricted stock units vest last week, six of which were worth some $13.6 million.

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Despite being one of Apple's most neglected lines, the Mac mini is an "important" product and won't be cancelled anytime soon, according to Apple marketing chief Phil Schiller.

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Apple isn't planning to offer touchscreens on any of its upcoming professional-level Macs, the company's worldwide marketing head said in revealing upcoming new Mac Pros and iMacs on Tuesday.

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