AppleInsider Staff
According to a report released on Tuesday, Apple is the most valuable billion-dollar U.S. brand name, topping a list of 500 firms including branding heavyweights like Google, Microsoft, Coca-Cola and McDonalds.
In brand consulting agency Brand Finance's "Billion Dollar Brands" list, Apple's brand is worth $104.6 billion, putting it comfortably ahead of runner-up Google's $68.6 billion valuation, reports the Silicon Valley Business Journal.
As noted by the publication, Brand Finance compiled the list by estimating the royalty rate that would be charged to use a company's brand and combining the result with expected future revenue.
Overall, tech companies took five of the top ten spots, with Microsoft coming in third, GE in fifth and Amazon.com in seventh. The tech sector dominated the list and accounted for 23 percent of the total.
Silicon Valley in particular is home to seven of the top 50 companies, including Intel, Cisco, Oracle, Hewlett-Packard, eBay, Facebook, PayPal and Yahoo. California came out as the No. 1 state by brand value with its companies generating a total of $484 billion.
Andrew Orr
Amber Neely
William Gallagher
Christine McKee
41 Comments
That's impossible. Apple is on a downward slide to failure since Steve died. Kane said so in his/her book. Kane wrote for WSJ and they are the true experts
Seems like a lot more.
Apple, after all, is one brand, with other companies having subsidiaries out of their name.
$100B? I'd wager alot more.. considering Apple pulled in $60B in revenue just last quarter.
[quote name="charlituna" url="/t/166402/apple-named-most-valuable-billion-dollar-brand-in-u-s#post_2491631"]That's impossible. Apple is on a downward slide to failure since Steve died. Kane said so in his/her book. Kane wrote for WSJ and they are the true experts[/quote] /s
I love that the company that most despises branding and marketing has by far the most valuable brand in the world. Karma. God. Schadenfreude.