Wednesday, September 03, 2014, 06:09 pm PT (09:09 pm ET)
Jony Ive reportedly says 'iWatch' will be trouble for SwitzerlandApple SVP of Design Jony Ive reportedly put the entire country of Switzerland on notice in touting the company's long-rumored wearable device, suggesting a fit and finish comparable to or surpassing that of traditional watches.
What to expect:
- Early 2015 launch
- Health & fitness focus
- Biometric sensors
- iPhone connectivity
- Two sizes for men & women
➤ Learn more
Ive's reported aside was wrapped in a story about the general wearables market, which up to this point has failed to deliver on fashion, something of a commodity for traditional watchmakers. More specifically, the piece covered the unveiling of Intel's MICA (My Intelligent Communication Accessory) bracelet, a fashion-forward wearable created in partnership with Barneys New York.
Apple is expected to release its own wrist-worn wearable in the near future, with industry insiders anticipating a product boasting the usual appealing industrial design synonymous with Apple's brand. Recent rumors claimed the company was looking at a retail price of around $400, which if true would make the iWatch one of the most expensive smartwatches available.
The most recent rumblings say Apple is planning to announce the iWatch at an upcoming special event on Sept. 9, which is widely thought to focus on the next-generation iPhone lineup.
On Topic: Future Hardware
- Microsoft rumored to launch smartwatch this holiday season, beating Apple Watch to market
- Apple says WatchKit SDK will let developers begin writing Watch apps in November
- Rumor: Apple moving to new '3D-like' etched logo, starting with next-gen iMac
- Europeans wary of smartwatch e-wallets, Americans & Chinese more open ahead of Apple Watch launch
- Apple will not unveil MacBook Air with Retina display at Thursday event - report