On the eve of Apple's big media event, ABC News on Monday posted a teaser spot for an exclusive report covering what the broadcaster calls a "historic announcement."
Details are scarce, but it appears ABC World News Tonight anchor David Muir has been granted inside access to Apple's event, which is expected to include the debut of new iPhone models and possibly an "iWatch" wearable device with mobile payments support.
"Tomorrow Apple will make a groundbreaking announcement - and ABC's David Muir will be the only anchor with exclusive access as it happens," ABC writes on its webpage.
As seen in the short clip above, Apple CEO Tim Cook is shown chatting with Muir, though the footage was taken from a previous broadcast filmed during the Mac's 30th anniversary.
Still, it is possible that Cook or other high-ranking execs could make an appearance on World News Tonight, perhaps as part of a pre-recorded interview, as Muir was able to score a rare one-on-one interview with the Apple chief Apple is expected to debut its next iPhone on Tuesday, though hype surrounding a rumored "iWatch" wearable has took the spotlight
237 Comments
Perhaps they are announcing a donation to the Samsung Memorial Museum for Derelict Technology (otherwise known as the Samsung Effigy Fund).
ABC is owned by Disney... Laurene Powell Jobs (Steve's wife) is now a major stockholder in Disney... Disney has a long, close history with Apple... Apple may have given ABC "behind-the-scenes" exclusive coverage and interviews which will later follow the announcement...
Good grief, this announcement is starting to sound absolutely massive. Apple has never said anything like "historic" in any of their announcements...
This has to go beyond the iWatch, beyond clothes with tech integration... (eyes bugging out)
Last call for iphone and iwatch rumors. The watch won't actually be smart at all, it'll be an ordinary watch.
Whoa. Dudes. No hype there.
ABC is owned by Disney... Laurene Powell Jobs (Steve's wife) is now a major stockholder in Disney... Disney has a long, close history with Apple... Apple may have given ABC "behind-the-scenes" exclusive coverage and interviews which will later follow the announcement...
Good grief, this announcement is starting to sound absolutely massive. Apple has never said anything like "historic" in any of their announcements...
This has to go beyond the iWatch, beyond clothes with tech integration... (eyes bugging out)
maybe it's historic in a sense that we're witnessing the beginning of Apple transitioning to a company at the intersection of fashion & technology. Here's a an excellent blog post and podcast by Horace Dediu alluding to something along those lines;
http://www.asymco.com/2014/09/04/going-where-the-money-is/
http://www.asymco.com/2014/09/08/the-critical-path-120-i-wish-i-could-say-less/