AppleInsider Staff
Spurred on by increased competition in the wireless space, U.S. No. 2 carrier AT&T is rolling out a limited-time promotion that nets customers 15GB of data for $100 per month, or the current going rate for 10GB of data.
Marketed under AT&T's Mobile Share Value plan, the promotion effectively gives new and existing subscribers 5GB of extra data for the same $100 per month price tag. Monthly fees include unlimited talk and text.
The fight for America's post-paid subscribers continues with upstart T-Mobile forcing the hands of industry monoliths through its "Un-carrier" campaign, adding new subs at the expense of AT&T and Verizon.
In October, AT&T announced permanent double data allotments for Mobile Share Value plans, a response to increased competition from other telecoms like T-Mobile. The nation's largest carrier, Verizon, offered buffed data plans and incentives to customers switching providers on the same day.
AT&T is also running a stealth deal with Apple that gives current subscribers $50 for upgrading their device to a new iPhone under the Next hardware leasing plan. To qualify for the $50 bill credit, iPhone purchases must be made through the Apple Store.
As for AT&T's limited-time data promotion, the company said it will start offering the deal to customers on Tuesday. The company has not yet announced an expiration date.
Malcolm Owen
Amber Neely
Christine McKee
Chip Loder
Marko Zivkovic
42 Comments
$100 for 15 GB of data. Am I suppose to be impressed?
Cell phone companies throw us table scraps and we're supposed to be overjoyed? I'll stick to my Sprint unlimited everything plan.
Regarding the $50 rebate for buying a Next upgrade through Apple, even though they have a phone at the Apple store, the web site says that you can't pick the phone up at the store. You have to have it mailed to you and wait 4 to 6 weeks.
$100 for 15 GB of data.
Am I suppose to be impressed?
No. The point is that ATT tried to get at least $100 out of you for data usage. I refuse to go over 2GB of data for 2 devices in my household...well, it's free upgraded to 3GB now, thanks, ATT. Wireless plan cost more over time even though they throw in more data package, but the price never goes down.
Cell phone companies throw us table scraps and we're supposed to be overjoyed? I'll stick to my Sprint unlimited everything plan.
But Sprint coverage and speed were also craps too. Yeah, their LTE speed is pathetic and slow as ATT 3G speed.