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Apple Watch gets 2-page spread in Fitness First Australia magazine

Via AppleInsider reader Andrew.

Last updated

Days after its Down Under debut, the Apple Watch has been featured in Australian exercise magazine Fitness First with a two-page spread that extolls the new wearable's virtues for fitness aficionados.

Under the banner of "an Apple every day," Fitness First runs down what are in their estimation the Watch's eight best health and fitness features. Leading off the list is the Watch's ability to discern the wearer's detailed movements and remind them to get up if they've been sitting for too long, followed by its workout tracking abilities.

Images of the article were provided by AppleInsider reader Andrew.

The magazine also calls out the Watch's heart rate monitor, its data visualizations, goal-setting, App-based extensibility, and ability to work without a tethered iPhone. Apple also receives a bit of praise for spurring innovation among fitness-focused competitors like Fitbit and Jawbone.

Fitness has been a tentpole for Apple's Watch marketing, but it has taken a marked backseat to fashion. The Watch has been given a turn in some of the world's foremost fashion magazines — including both American Vogue and Vogue Paris — but has seen little play in comparable health-focused publications.

Apple did partner with model and activist Christy Turlington Burns, who is keeping a running diary of her preparations for the London Marathon using the Watch. Last week, the company also revealed its formerly-secret health and fitness labs, where director of Fitness and Health technologies Jay Blahnik described the process of amassing "what may be one of the world's largest pieces of data on fitness."

"We think there's a lot to this fitness thing...the impact on health could be profound," Blahnik added.



14 Comments

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ecats 11 Years · 274 comments

This would go a long way to clear up misinformation about the watch. The following is possible without bringing your phone to the gym. 1. Listening to music (2gb worth) 2. Paying with apple pay (although this is only in the USA) 3. Heart rate monitoring (essential for anyone doing fat burning/cardio/HIIT) There is also features that address specific cardio machinery e.g the elliptical.

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nolamacguy 10 Years · 4750 comments

Quote:
Originally Posted by ECats 

The following is possible without bringing your phone to the gym.

1. Listening to music (2gb worth)

2. Paying with apple pay (although this is only in the USA)

3. Heart rate monitoring (essential for anyone doing fat burning/cardio/HIIT)

There is also features that address specific cardio machinery e.g the elliptical.

 

4. Activity tracking, which includes standing, walking, running, cycling, etc.

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jameskatt2 16 Years · 722 comments

Fantastic! More FREE ads for Apple. This is something Samsung can't copy. Samsung has to pay billions for their ads.

aderutter 17 Years · 625 comments

A lot of people seem to be down on the Apple Watch purely because it doesn't have gps. But if you don't run or cycle then you don't need gps. I'm not an avid runner or cyclist myself but even if I was I wouldn't care about gps. The Apple Watch can track distance, heart rate etc. I don't get why someone needs to record where they ran/cycled - I only care about how much of and what type of activity I do. The Apple Watch does all I need and want without an iPhone being near. I reckon a lot of people are going to have to eat their words when they discover how good the Apple Watch is. Stainless steel and a sport band for me :)

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txcherokee 13 Years · 10 comments

Quote:
Originally Posted by aderutter 

A lot of people seem to be down on the Apple Watch purely because it doesn't have gps.
But if you don't run or cycle then you don't need gps.

I'm not an avid runner or cyclist myself but even if I was I wouldn't care about gps.
The Apple Watch can track distance, heart rate etc.
I don't get why someone needs to record where they ran/cycled - I only care about how much of and what type of activity I do.
The Apple Watch does all I need and want without an iPhone being near.

I reckon a lot of people are going to have to eat their words when they discover how good the Apple Watch is.

Stainless steel and a sport band for me

 

You not being an avid runner explains why you don't think anyone needs GPS. When running, it's not just about "how far I go and how long did it take". It also important to know changes in pace and recording where those happened. GPS does this very well. Also, unless Apple has figured out some interesting algorithms, I'm fairly certain it's currently impossible to track distance on a bike without GPS. I run and bike competitively (weekend warrior stuff), and once I found out the Apple Watch can give a really good guess on running distance after a few times out, I decided I'm going to get one. That said, I look forward to eventually being able to buy one with a GPS.