Roger Fingas
Apple CEO Tim Cook will appear on stage for a "fireside" conversation during next month's BoxWorks conference, Box CEO Aaron Levie announced on Monday.
The conversation is scheduled for the second day of the conference, Sept. 29, at the Moscone Center in San Francisco, Levie revealed. The venue is a frequent home for Apple's own events.
Levie noted that the topic will be Apple's current role in the enterprise world and its future plans. Box primarily offers large-scale cloud services for businesses, governments, and non-profits, although it does have personal storage options.
Apple has typically made the enterprise sector a secondary concern, preferring to concentrate on consumer sales. The popularity of iPhones and iPads in the corporate world has pushed it further in that direction though, to the extent that the company is joined with IBM in developing mobile apps. Recent declines in overall iPad sales have reportedly led to an enterprise partnership program.
It's unclear why Cook would specifically appear at BoxWorks. His talk will likely come just weeks after the launch of iOS 9 and new iPhones, so he could conceivably use the event as a platform to promote how friendly the products are for large organizations.
BoxWorks tickets presently cost $899, and will be $1,099 at the door. The event will run for three days starting on Sept. 28.
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9 Comments
"Yeah, we're hiring." is what he needs to say.
Is it me, or is Tim Cook suddenly everywhere? Steve made so few appearances, that when he did show up it was big news, and the rest of the time his reclusivity contributed to Apple's mystique. Not sure this change is a net loss or gain for Apple.
Possibly as a follow-on appearance to announcing iPad Pro earlier in the month?
Is it me, or is Tim Cook suddenly everywhere? Steve made so few appearances, that when he did show up it was big news, and the rest of the time his reclusivity contributed to Apple's mystique. Not sure this change is a net loss or gain for Apple.
Two different people.
Is it me, or is Tim Cook suddenly everywhere? Steve made so few appearances, that when he did show up it was big news, and the rest of the time his reclusivity contributed to Apple's mystique. Not sure this change is a net loss or gain for Apple.
Tim is not Steve- News at 11. I think it's asinine that 5 years after Steve's death, people like you are still comparing their behavior as if Tim is attempting to be a clone. It's also amazing that people think that Apple can and should be run in the exact same way and structure that it was, before Steve's death, and that it would succeed.