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Apple airs iPhone 6s ad with focus on 3D Touch 'Peek and Pop'

Apple continued its iPhone 6s ad blitz on Thursday by releasing a short, 30-second spot highlighting the new handset's 3D Touch capabilities, specifically "Peek and Pop" previews.




Like its first iPhone 6s commercial from September, Apple's 3D Touch ad is fast, funny and features a cameo from an A-list Hollywood star, in this case Jamie Foxx. The narrator, thought to be actress Lake Bell, quickly runs down a list of all the ways users can interact with iPhone using Apple's newly developed pressure-sensing input technology.

"This is iPhone 6s. Not much has changed, except it feels different," she says. "Now you press lightly to peek, and deeply to pop."

The commercial focuses heavily on "Peek and Pop" functionality, a 3D Touch technology that lets users press on an onscreen asset for a live preview, or push deeper to pop open a new window. Examples of both first- and third-party apps that support the feature are offered, as users are seen peeking flight times, searching for restaurants, browsing music and more.



Apple's spot ends with the tagline "The only thing that's changed is everything," a phrase introduced when iPhone 6s debuted last month.

As usual, iPhone 6s and 6s Plus saw record-breaking sales numbers, with Apple recording more than 13 million unit orders over launch weekend. The company is pushing hard to get iPhone 6s into 130 markets by the end of 2015. India, Malaysia and Turkey are scheduled to kick off sales tomorrow.