AppleInsider Staff
Apple is conducting a very limited promotional offer at select Apple Store locations in California and Massachusetts that nets customers $50 off the price of an Apple Watch or Apple Watch Sport model when purchased with a new iPhone.
According to MacRumors, the deal runs from Oct. 30 through Nov. 15 and is available only at Apple Store locations in the San Francisco Bay Area and Boston metro area. California Apple Stores in Burlingame, Chestnut Street, Corte Madera, Hillsdale, San Francisco and Stonestown are taking part in the program, while Boston customers can visit store at Boylston Street, Burlington, CambridgeSide and Chestnut Hill.
Those in the market for both an Apple Watch and iPhone can take advantage of the $50 savings only in brick-and-mortar Apple Stores and both items must be processed in the same transaction. The offer is not valid online.
While all iPhone versions qualify for the deal, Watch models are restricted to stainless steel Apple Watch and aluminum Apple Watch Sport products. Apple Watch Edition and the new Apple Watch Hermes collection are not included in the offer.
It is unclear why Apple decided to initiate the limited promotional discount. During Apple's quarterly conference call for the fourth fiscal quarter of 2015, CEO Tim Cook said Apple Watch is performing well. The company's 10-Q filing with the Securities and Exchange Commission notes Apple Watch accounted for more than 100 percent of year-over-year growth seen in the "Other Products" category, suggesting overall Watch revenue topped $1.69 billion since launch.
Malcolm Owen
Wesley Hilliard
Marko Zivkovic
Christine McKee
27 Comments
1 month late.
Or more diabolically, just in time for the Holiday Shopping season.
As for this...
I see 2 possible reasons...
- Establish more 'wrist marketing' before Dec 26th. Tis the season to covet.
- New Watch HW coming soon (Spring Fashion Week. Seriously.), time to clear inventory.
I always thought they should sell packages. Like a rose gold iPhone with a rose gold watch for example. At a discount of course. "It is unclear why Apple decided to initiate the limited promotional discount. During Apple's quarterly conference call for the fourth fiscal quarter of 2015, CEO Tim Cook said Apple Watch is performing well." So? When's the last time Apple settled for sales that were "good enough". Since other dumb watches got a head start, Apple needs to go full speed. Their eyes are most likely on making the Watch a commodity device. I'm guessing they're testing the market with the limited promotion availability.
[quote name="sog35" url="/t/189854/apple-promo-offers-50-savings-on-apple-watch-with-new-iphone-purchase#post_2798971"]sweet deal. The new gold and rose gold aluminum watches look real nice. [/quote] The haters will say this is a sign of ?Watch being doomed. But I actually think it's smart. This discount might get people on the fence. And if it's successful they probably will roll it out more widely closer to Black Friday.
9to5Toys is reporting that Target plans a similar promotion. This sounds like an attempt to up-sell during the holidays.
Kind of like what you would be saying if Samsung ran this promotion. All smartwatches are doomed.