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Apple's Eddy Cue touts iOS for enterprise, demos iPad Pro at Dropbox Open

Apple exec Eddy Cue onstage with Dropbox CEO Drew Houston. | Source: Dropbox VP of Product Todd Jackson via Twitter

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Apple SVP of Internet Software and Services Eddy Cue made a surprise appearance at the Dropbox Open event on Wednesday, where he touted Apple's efforts in enterprise and showed off the new Dropbox Paper app for iPad Pro.

Cue was on hand to talk enterprise with Dropbox CEO Drew Houston, the theme of Dropbox Open, but managed to squeeze in other topics including iPhone, iOS and the pace of tech innovation, according to tweets from Mashable reporter Karissa Bell.

Cue said Apple's iOS offers enterprise users a number of benefits, not the least of which being high upgrade rates. That iPhone and iPad users stay up to date with the latest hardware and software is important for companies as security hacks become a more prevalent issue. In some cases obsolete software is to blame for data breaches.

The upcoming iPad Pro also made an appearance today, with Cue and Houston offering a first look at the Dropbox Paper app specifically designed for the big-screen tablet. When it launches in the first quarter of 2016, Paper will let users collaborate on rich documents in real time, annotate files, conduct chats and more. The service is currently in beta testing as an online-only product.

Earlier in the day Dropbox announced an all new enterprise tier with collaboration tools similar to those offered by rival cloud services company Box. Dropbox is building out big business offerings in an attempt to bolster its bottom line, noting 150,000 companies are paying "Dropbox for Business" subscribers. The company also announced HIPAA compliance, a welcome feature for healthcare professionals and facilities looking to migrate patient records to the cloud.

Apple's executives have been uncharacteristically active in the public arena as of late. Cue's appearance at Dropbox Open follows a recent interview aired on CNNMoney that focused on the new Apple TV. CEO Tim Cook has been most visible, participating in an interview with NPR, appearing at this year's WSJD Live conference and opening up on "The Late Show with Stephen Colbert."



15 Comments

cain2003 9 Years · 7 comments

so is Paper like Google Wave? Man I thought that had a lot of potential. It should have been rolled into Googles Office products rather than shut down. Or is just like a Google Doc?

spheric 9 Years · 2705 comments

[quote name="AppeX" url="/t/189931/apples-eddy-cue-touts-ios-for-enterprise-demos-ipad-pro-at-dropbox-open#post_2801738"]Bring the Mac tablet. [/quote] Year 5 of iPad and you still don't get that the only way Apple would bring on a "Mac tablet" is if it weren't a Mac?

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haggar 18 Years · 1568 comments

Quote:
Originally Posted by spheric Year 5 of iPad and you still don't get that the only way Apple would bring on a "Mac tablet" is if it weren't a Mac?

 

Several monitor manufacturers make large multitouch displays for interactive signage and industrial applications. I'm sure many of the companies using those displays would rather run them on Macs instead of depending on Windows. Since these monitors take advantage of the multitouch input support built into Windows, the manufacturers are not going to be bothered to make Mac drivers, nor should they be expected to. Having Apple provide native hardware support for external multitouch displays and bringing Cocoa Touch API to OS X makes more sense than asking them to sell a 40 inch iPad.

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slurpy 15 Years · 5390 comments

Quote:
Originally Posted by AppeX 
 

Bring the Mac tablet.

 

Dear God, WHY?! Why the hell are you so insistent on using touch with an OS that was never designed for it? The new Macbook is basically the size and weight of a tablet, but includes a keyboard and touchpad, you know, a sane way to interact with OSX? What exactly do you look forward to in a Mac tablet? Doing file management and resizing windows with your fingers? Tapping the TINY window controls? Using pro apps with your thumb? It will NEVER happen.