Neil Hughes
On a tour to promote this week's launch of the iPad Pro, Apple Chief Executive Tim Cook said the new 12.9-inch tablet, as well as the iPhone, paired with an Apple Watch, are the only products he is traveling with.
Cook's admission that he is traveling and conducting business on the road without a Mac was made to U.K. newspaper The Independent. When paired with Apple's new Smart Keyboard cover, Cook said the iPad Pro is a great device for traditional computing, especially with Split View multitasking in iOS 9.
"I'm traveling with the iPad Pro and other than the iPhone it's the only product I've got," Cook said. The CEO failed to mention the Apple Watch, but images accompanying the interview confirm that he is also sporting the wearable device.
During Cook's trip to the U.K., he visited with London-based developer Touchpress. There, the team praised the versatility of the Smart Keyboard and Apple Pencil, bringing new ways of interacting with the iPad Pro.
Touchpress is a creator of education-focused apps, and its application "The Elements" was promoted as one of the hallmark downloads available for the first-generation iPad in 2010.
With the launch of the iPad Pro, Touchpress revealed it's working on a new format where users must touch a very specific part of the screen, taking advantage of the precision afforded by the Apple Pencil.
Apple announced on Monday that the iPad Pro will ship to customers later this week. Direct orders from Apple will begin on Wednesday, though some resellers are already taking preorders.
The iPad Pro packs 5.6 million pixels into its 12.9-inch display, capable of running two full-size iPad Air apps side by side. The larger screen allow for a full-size touchscreen keyboard, and full support for Apple's iOS 9 Split View, slide over, and picture-in-picture.
The iPad Pro's A9X chip is advertised to be 1.5 times faster than comparable desktop processors. It features graphics performance twice as fast as the A8X chip found in the 2014 iPad Air 2.
And the device's magnetic Smart Connector transmits both data and power to external accessories, which at launch will include the Smart Keyboard.
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86 Comments
This does not surprise me, If you're only doing emails and view information then you do not need a computer. Only people who are required to actually crunch data and such need a computer. When I travel and I am not doing spreadsheets, Legal contracts or powerpoint presentaion I can easly do what I need on an ipad and my phone. I highly doubt Tim Cook does anything more than read emails and responds to them. He may look at Apple Specific Metrix which are on some internal app or website.
[quote name="Maestro64" url="/t/190031/apple-ceo-tim-cook-says-he-travels-with-just-an-ipad-pro-and-iphone#post_2803501"]This does not surprise me, If you only doing emails and view information then you do not need a computer. Only people who are required to actually crunch data and such need a computer. When I travel and I am not doing spreadsheets, Legal contracts or powerpoint presentaion I can easly do what I need on an ipad and my phone.[/quote] Yet you can do all that on an iPad.
Definitely not as nice or as fast. If the iPad had a mouse, I would agree. I find I am much faster with a PC/Mac with a mouse than an iPad with a touchscreen. Just my experience with the data I deal with.
Of course Cook does. He just does email, maybe some spreadsheets, FaceTime, and reviews other people's work. Can't imagine the marketing, industrial design, and software engineers doing this. I do some fast and messy prototyping on the iPad and then transfer to the Mac where things are a lot easier to fine tune. The best thing about tablets are the rethinking that app designers are forced to do. This has resulted in a whole new area of great Mac apps as well as tablet apps. I personally cannot wait for iPad pro. I'd love to do most things on it including hand drawn art. That's a big deal for me. So glad I held off on the Adobe drawing tools.
[quote name="9secondko" url="/t/190031/apple-ceo-tim-cook-says-he-travels-with-just-an-ipad-pro-and-iphone#post_2803516"] Can't imagine the marketing, industrial design, and software engineers doing this. [/quote] Neither can Apple. That's why they sell the Mac.