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Apple's online store becomes unavailable ahead of 'Hello Again' Mac event

As is par for the course, Apple's online store is unavailable in the hours leading up to a media presentation, with today's keynote expected to be headlined by a new, thinner MacBook Pro with OLED "Magic Toolbar" and USB-C ports.

"We've got something special in store for you," the Apple store read as of Thursday morning. "And we can't wait for you to see it. Please check back soon."

It's likely that preorders —or potential sales and shipping —of Apple's latest Macs could begin as soon as the keynote presentation ends. Things are scheduled to kick off at 10 a.m. Pacific, 1 p.m. Eastern.

The event will take place at Apple's corporate campus in Cupertino, Calif., and is expected to be the last media event at the current 1 Infinite Loop location. Early next year, Apple is scheduled to move into its new "spaceship" Campus 2 down the road.

AppleInsider will be there with live coverage and analysis from today's presentation.